Gerente de E-commerce y Medios Sociales

About the Role

Our client is seeking a dynamic and experienced E-commerce and Social Media Manager to lead their online presence from Guadalajara. This hybrid role requires a strategic thinker who can seamlessly manage both the operational aspects of e-commerce and the engagement strategies for social media. You will be responsible for driving online sales, optimizing the customer journey, and building a strong, interactive community across our client's digital platforms. This position demands a deep understanding of e-commerce best practices, digital marketing trends, and social media dynamics. The ideal candidate is data-driven, results-oriented, and possesses excellent leadership and communication skills to manage cross-functional teams and drive online growth.

Key Responsibilities

• Oversee all aspects of the e-commerce platform, including product management, order fulfillment, and customer service.
• Develop and implement strategies to increase online sales, conversion rates, and average order value.
• Manage and execute social media marketing campaigns to enhance brand awareness and engagement.
• Create compelling content for e-commerce product pages and social media posts.
• Monitor social media trends and engage with the online community proactively.
• Analyze e-commerce and social media performance metrics, providing regular reports and insights.
• Optimize website user experience (UX) and customer journey for maximum conversion.
• Collaborate with marketing, sales, and IT teams to ensure a cohesive online strategy.
• Stay current with industry trends in e-commerce and social media marketing.

Requirements

• Proven experience in e-commerce management and social media marketing.
• Demonstrated success in driving online sales and growing social media engagement.
• Strong understanding of e-commerce platforms (e.g., Shopify, Magento) and social media analytics tools.
• Excellent content creation, copywriting, and communication skills.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Experience with SEO, SEM, and email marketing strategies.
• Ability to work effectively in a hybrid environment.
• Bachelor's degree in Marketing, Business, or a related field.
• Leadership skills to manage teams and projects effectively.

Benefits

• Competitive salary with performance-based bonuses.
• Comprehensive health and wellness benefits.
• Hybrid work model offering flexibility.<
• Opportunities for professional development and skill enhancement.
• Dynamic and creative work environment.
• Employee discounts on products.