Digital Marketing Specialist

hace 2 semanas

Xico, México Bebeemarketing A tiempo completo

As a highly skilled Digital Marketing Strategist, you will play a pivotal role in leading the development and execution of a fully integrated marketing strategy across multiple digital channels.Success in this role means driving brand visibility, engagement, and conversions through targeted campaigns, optimized content, and data-informed decisions.Key responsibilities include:- Developing and implementing a comprehensive omnichannel marketing strategy that integrates social media, email, text, and lead nurturing to drive brand engagement and lead conversion.- Managing a weekly content calendar across LinkedIn, Facebook, Instagram, and TikTok, ensuring platform-optimized, SEO-friendly content with a consistent brand voice.- Utilizing performance data from SEO, ads, and social platforms to refine strategy, improve engagement, and increase conversions.- Delivering monthly reports with actionable insights and collaborating with cross-functional teams to continuously optimize digital efforts.Additionally, you will be responsible for creating engaging content, including graphics, carousels, infographics, and short-form videos using tools like Canva.You will also write compelling copy for posts, emails, blogs, and ads with strong hooks and CTAs.The ideal candidate will possess at least 7 years of professional experience in digital marketing with a focus on strategy, social media management, SEO, content creation, and marketing funnels.A minimum of 2 years of experience in Business to Business (B2B), Software as a Service (SaaS), or Software Sales and Marketing is also required.Key skills and qualifications include:- Proven ability to manage Google Ads and Meta Ads, focusing on campaign performance and ROI.- Expertise in lead generation and automation using Go High Level or similar tools.- Strong understanding of A/B testing methodologies and campaign optimization.- Solid experience with WordPress or similar CMS platforms for content and site updates.- Proficiency in managing LinkedIn, Facebook, Instagram, and TikTok for business.- Excellent copywriting skills with a track record of writing high-converting marketing copy.The position offers a range of benefits, including flexible work arrangements, competitive compensation, and opportunities for growth and development.This is an exciting opportunity to join our team as a Digital Marketing Strategist and contribute to the success of our organization.

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