Web Analytics

hace 2 semanas

Guadalajara, México Nimble Gravity A tiempo completo

**Web Analytics & Business Intelligence Analyst****Location: LATAM****This position is handled as a contract-to-hire****Duties & Responsibilities**- Implement and manage web analytics tools (e.g., Google Analytics, Adobe Analytics) to track website performance and customer behavior.- Design, develop, and maintain scalable and reliable analytical solutions and dashboards that combine web data and business metrics.- Conduct deep-dive analyses into web activity, including but not limited to traffic patterns, user engagement, conversion rates, and customer journey mapping.- Work closely with client teams to provide insights that inform website optimization, content strategy, digital marketing campaigns, and performance to broader strategic objectives.- Analyze business data from various sources (CRM, ERP, and external data) to identify trends, opportunities, and areas for improvement.- Work with clients to understand their data needs and translate business requirements into technical specifications.- Present findings and recommendations to client teams to support strategic decisions and drive business growth.- Ensure data quality and integrity by implementing robust data governance and validation processes as needed.- Stay abreast of industry trends, tools, and best practices in web analytics and business intelligence.- Bachelor's or Master's degree in Computer Science, Information Technology, Data Analytics, Business, or related field.- Proven experience in web analytics and business intelligence roles, with a strong understanding of digital marketing metrics and KPIs.- Experience: 4+ years of experience implementing and reporting out of web analytics tools (Google Analytics, Google Analytics 4, Google Tag Manger, Adobe Analytics, Tealium, etc.)- Confident in working with developers to implement tag management tools and advanced data layers.- Proficient in SQL and experience with programming languages (Python, R) is highly desirable.- Expert in dashboarding and reporting in tools like Google LookerStudio, PowerBI, Tableau, Looker, etc.- Ability to communicate complex topics professionally with customers and lead technical discussions.- Excellent problem-solving abilities and attention to detail.- Willingness to learn and keep pace with the latest advances in data analytics.- Preferred experience with AB test tool implementation (Optimizely, Kameleoon, Convert, VWO, Adobe Target, etc.)- Preferred experience working in digital marketing and reporting from other digital marketing platforms (Google Ads, Google Search Console, Full Story, HotJar, Facebook Ads Manager, etc.)- Knowledge of statistical analysis, data modeling, and predictive analytics is a plus.**What we offer**- Opportunity to work remotely.- Competitive salary.- Dynamic work environment and continuous learning culture.- Education and Wellness Program.**About Nimble Gravity**Nimble Gravity is a team of outdoor enthusiasts, adrenaline seekers, and experienced growth hackers.We love solving hard problems and believe the right data can transform and propel growth for any organization.- Nimble Gravity is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, state, or local law.Nimble Gravity considers all qualified applicants._

  • Web Tagging Analytics

    hace 3 semanas

    Guadalajara, México AstraZeneca A tiempo completo

    **Web Analytics Specialist**- The Adobe Analytics Implementation specialist plays an integral role to ensure analytic/metrics plan is implemented properly. This person will be involved in the overall process from understanding the metric tagging plan, testing, maintaining and auditing website tags. Work closely with various teams to set up designs of tags,...

  • Web Tagging Analytics

    hace 2 semanas

    Guadalajara, México Astrazeneca A tiempo completo

    **Web Analytics Specialist**- The Adobe Analytics Implementation specialist plays an integral role to ensure analytic/metrics plan is implemented properly.This person will be involved in the overall process from understanding the metric tagging plan, testing, maintaining and auditing website tags.Work closely with various teams to set up designs of tags,...

  • Web Analytics

    hace 2 semanas

    Guadalajara, México Nimble Gravity A tiempo completo

    **Web Analytics & Business Intelligence Analyst****Location: LATAM****This position is handled as a contract-to-hire****Duties & Responsibilities**- Implement and manage web analytics tools (e.g., Google Analytics, Adobe Analytics) to track website performance and customer behavior.- Design, develop, and maintain scalable and reliable analytical solutions...

  • Web Analytics Catalog

    hace 3 semanas

    Guadalajara, México AstraZeneca A tiempo completo

    **Web Analytics Catalog Specialist****About the AstraZeneca**AstraZeneca is a global, science-led, patient-focused pharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world’s most serious disease. But we’re more than one of the world’s leading pharmaceutical companies.As a...

  • Manager - Tagging & Web Analytics

    hace 2 semanas

    Guadalajara, México Astrazeneca A tiempo completo

    **About the Role**The Manager - Tagging & Web Analytics plays an integral role in ensuring the GCS Tagging & Web Analytics team supports the Digital Marketing & Measurement plans of the market & brand teams, by implementing industry standard, high quality Web Analytics (Adobe Analytics), Remarketing and Data Collection Tags & solution on all of AZ's...

  • Web Analytics Lead

    hace 2 semanas

    Guadalajara, México Noralogic contrataciones A tiempo completo

    Strong **eCommerce acumen or worked in e-Commerce company is Mandatory**. - Help improve **Store Conversion by 0.25% by building A/B testing funnel, Customer Journey, Improve NPS. (Net promoter score** (**NPS**) is a widely used market research metric that is based on a single survey question asking respondents to rate the likelihood that they would...

  • Web Tagging Analytics Associate

    hace 3 semanas

    Guadalajara, México AstraZeneca A tiempo completo

    **Web Tagging Analytics - Associate**- The Adobe Analytics Implementation specialist plays an integral role to ensure analytic/metrics plan is implemented properly. This person will be involved in the overall process from understanding the metric tagging plan, testing, maintaining and auditing website tags. Work closely with various teams to set up designs...

  • Web Tagging Analytics Associate

    hace 2 semanas

    Guadalajara, México Astrazeneca A tiempo completo

    **Web Tagging Analytics - Associate**- The Adobe Analytics Implementation specialist plays an integral role to ensure analytic/metrics plan is implemented properly.This person will be involved in the overall process from understanding the metric tagging plan, testing, maintaining and auditing website tags.Work closely with various teams to set up designs of...

  • Product Owner

    hace 32 minutos

    Guadalajara, México Juniper Data Center A tiempo completo

    **Product Owner Web Analytics** LeadVenture has brought together the premier website providers in the powersports, marine, RV, used auto, and a variety of other industries. Given this breadth of coverage, we are in a unique position to learn more about the consumer’s journey than most other players in our space, and effective data collection is key to...

  • Editor Web

    hace 2 semanas

    Guadalajara, México CONECTE TALENTO A tiempo completo

    ¿Cuentas con experiência como Editora web? ¿Deseas seguir desarrollándote? ¡Estamos buscando tu talento!Reconocido periódico busca tu talento como Editor Web**Responsabilidades**Producción y publicación de contenidoredacción de informaciónManejo de sitio web**Conocimientos técnicos**Conocimientos SEO (deseable)Conocimiento de Google Analytics y...