Brand Manager

hace 4 semanas

Xico, México Hasbro A tiempo completo

Brand Manager**Specific Responsabilities**:**Design, implement and control the execution of the marketing plans in order to meet the objectives of sell out, sell thru, market share, net sales and profit.**- Develop and implement the marketing strategy at a local level in terms of Portfolio, Pricing, Channel and Promotion maintaining consistency with the global organization strategies and brand's blueprint.- **Responsible for building strategic brand growth plans identifying the biggest opportunities and developing plans to surpass short & mid-term objectives in terms of Profitability, Sell Out, Sell Thru, Sell In and market share.**:- **Establishing budgets, sales estimates, and performance specifications of each brand.**- Ensuring that messaging and marketing activities are aligned with brand and company values.- Problem identification and solution management to diagnose a problem, recommend a solution and execute a successful plan to remedy.**Data analysis and planning for accurate decision making**:- **Weekly analysis of sell out, sell in, inventories, sell thru, pricing and distribution.**:- **Analysis of market data (NPD) and market trends to identifying potential opportunity areas based upon consumer needs, shopper behaviour, channel performance and spending habits.**:- **Measuring and reporting on campaign performance and assessing KPIs and ROI.**:- **Finance analysis and TLP management (Revenues, Variable Margin, OP)**:- **A&P monitoring and management****Lead brand development/growth by ensuring excellence in execution working as a team with other areas of the organization.**- **Provide guidance and support to sales and CSM in the execution of their plans to deliver results at POS.**:- **Meeting with clients and collaborating with colleagues across multiple departments (marketing assistants, marketing managers, KAMS, KAES, Finance and operations managers, etc )**- Supervising the sign off of marketing campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines.- Provide support to regional and global teams to reach objectives and be a key partner in the development of the brands in our market.**SKILLS**:- Data-driven thinking and an affinity for numbers- Outstanding communication skills- Be able to manage different projects at the same time- Problem solving and decision making**Experience Required**:- 5 years' experience in marketing areas in the following industries: Toy/FMCG/Entertainment/Retail/E-commerce- **At least 2 years' experience managing direct reports (brand assistant level)**:- **Experience in identifying target audiences and devising effective campaigns**- Omnichannel development strategies and execution experience

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