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Manager, Business Analytics
hace 1 mes
Manager, Business Analytics at Hearts & Science Overview Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, designed to inform brand strategies with real-time insights and to deliver the right message at the right time. The company focuses on personalized digital marketing, CRM and addressable channels to achieve business advantage. Responsibilities Define the Measurement Framework on your account by identifying key metrics to measure media and business performance Manage the learning agenda, from ideation to execution Extract and structure data from all relevant sources to create impactful and actionable insights for your client Build presentations that demonstrate the ability to tell a story from the data and extract valuable insights to drive optimizations in client marketing investments Provide optimization recommendations to clients Identify measurement gaps due to privacy changes or new metrics and develop recommendations to address these gaps Required Skills Thorough understanding of media measurement (e.g., impression, CPM, CPA, GRP, CPV), business measurement (LTV, ROI, Effectiveness) Strong familiarity with statistical/data mining concepts and methods Experience working with measurement partners for brand lift, sales lift, MMM and MTA Experience with digital platforms (Google Campaign Manager, verification partners, DSPs, Google Analytics) Solutions oriented: analytic skills, critical thinking and problem-solving to drive issues to resolution Proven leadership ability and strong, impactful client relationship experience Stellar communication and presentation skills: articulate, engaging and able to translate unstructured business solutions into innovative customer marketing programs Great collaboration skills Comfortable working in ambiguous situations Passionate about driving change by adopting emerging technologies in the advertising space EEO Notice We do not discriminate based on race, ethnic origin, age, sex, gender, marital status, ideology, political opinion, nationality, religion, sexual orientation, gender identity or expression, or any other personal, physical, or social condition. We strive to build an inclusive, respectful and diverse culture. Compensation and Benefits This is the pay range the Company believes it will pay for this position at the time of this posting. Compensation will be determined based on relevant experience, qualifications/skills, and geographic location. The Company reserves the right to modify this pay range. Benefits include health, vision, dental insurance, 401(k), Healthcare FSA, Dependent Care FSA, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD. Compensation Range $1—$2 USD Work Arrangement This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. In-office days may be adjusted over time based on business needs. Job Details Seniority level: Mid-Senior level Employment type: Full-time Job function: Business Development and Sales Industries: Advertising Services Referrals increase your chances of interviewing at Hearts & Science. Sign in to set job alerts for “Director Business Analytics” roles. #J-18808-Ljbffr
