Sr. Manager, Brand Marketing

hace 2 días

Cuautitlán Izcalli, México Under Armour A tiempo completo

Responsibilities Design and implement the annual Brand Plan (Product, Price, Distribution and Promotion) aligned with the SBU, to achieve the KPIs defined: Sales (vol & val), MS% (vol & val) plus specific objectives determined for the year. Participate in and evaluate Consumer Marketing oriented research and analysis, promotions, public relations, media and advertising associated with assigned brands or products; assess their success against plan (P&I). Participate in and evaluate Medical Marketing oriented research and analysis, knows Pharma specific Metrics such as Prescriptions, Indications and Productivity per Medical Specialty, promotions, public relations with Key Influencers and Key Opinion Leaders; Medical Speaker Network development and management, ad hoc media and advertising associated with assigned brands or products; assesses their success against plan (P&I). Ensure the adequate planning of the Logistic Rolling FC, together with the Sales Intelligence and Supply areas, to guarantee the agreed FC Accuracy levels. Function as a liaison between Consumer Care and Pharma Divisions: actively develop, engage and follow up synergies among Brands in order to optimize resources and exponentially increase the company impact in both Medical and Consumer Marketing. Deep understanding, knowledge, interpretation and usage of Marketing Excellence tools and have the ability to adapt these tools to Medical Marketing Metrics and Indicators. Works closely with sales, engineering, manufacturing, regulatory and medical affairs functions on design, distribution, and product specifications/changes as needed. Ensure implementation of the strategy with internal and external Key Stakeholders of both Consumer Goods and Medical Market: KAMs, Top Retailers (i.e. Walmart), Medical Associations, Key Opinion Leaders, Sales Force Team, Trade Marketing team, etc. Develop, lead and follow up a Medical Marketing Plan and a Continuous Medical Education Plan for Key Specialties. Develop, lead and follow up Trade Marketing, Below the Line and Above the Line Campaigns. Qualifications Bachelor’s degree in marketing, Business Administration or similar careers. Fluent and proficient English level able to maintain a business conversation. Effective presentations skills. +4 years in Marketing. Essential knowledge of Medical (Pharma) Marketing and some experience in Consumer or OTC Marketing. Ideal experience balance: Pharma Marketing 70% / Consumer Marketing 30%. Capabilities: Strategic Thinking, Analytical Ability, Innovative Orientation, Assertive communication and active listening, Cleverness, Proactivity, Team worker, Creative, Oriented to results, Networking builder, Market and Consumer Sensibility, Conflicts Management, PR management, Maturity, Disciplined. Developing the market business, set up effective promotional plan, and achieve sales target. Developing trust relationships with a portfolio of major clients wholesalers/retailers. Acquiring a thorough understanding of key customer needs and requirements, focus smartphones. Expanding the relationships with existing customers by continuously proposing solutions that meet their targets. Assist in formulating the overall go-to-market strategy. Requirements Working in smartphone domain (or high-tech hardware industry) is preferred, more than 5 years of working experience. Experience in the similar position is preferred. Extensive connections in consumer electronics and smartphone industry. Strong communication and interpersonal skills. Passionate, strong sense of teamwork. #J-18808-Ljbffr

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