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Customer Relationship Management
hace 4 semanas
OverviewWe are PepsiCo.Join PepsiCo and Dare for BetterWe are the perfect place for curious people, thinkers and change agents.From leadership to front lines, we're excited about the future and working together to make the world a better place.Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.Our product portfolio includes brands such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, and has been part of Mexican homes for more than 116 years.A culture where all people are welcome; you can dare to be you and influence those around you to make a positive impact.ResponsibilitiesThe Opportunity: The Customer Relationship Management (CRM) and Personalization Manager will act as the strategic bridge between consumer engagement vision and flawless delivery.As the functional lead for consumer journey and audience design, you will translate consumer insights and business priorities into advanced strategies for CRM and loyalty programs across multiple channels and markets.You will own the functional blueprint for campaigns, ensuring relevance, data grounding, technical feasibility, and alignment with commercial goals.You will work with business leaders and program owners to connect inputs across the organization to build cohesive, scalable consumer journeys that drive measurable business impact.Your Impact: As a CRM and Personalization Manager, you will:Define and evolve the CRM and personalization roadmap across brands and markets, aligned with sector priorities and direction from program owners.Design and document end-to-end consumer journeys across lifecycle stages (acquisition, onboarding, loyalty, reactivation) ensuring business alignment and technical feasibility.Translate consumer insights and brand objectives into detailed journey logic (triggers, timing, decision paths, success conditions).Provide strategic guidance to operations and technology teams on journey setup, personalized content, and message orchestration.Serve as the functional owner of Personalization at Scale, embedding behavioral and contextual signals into all CRM activations.Partner with data teams to apply predictive models, behavioral indicators, and enriched first-party data to enhance targeting and personalization.Define KPIs, evaluate program success, and integrate insights into continuous strategy improvements, including segmentation evolution and test-and-learn initiatives.Act as the strategic liaison for brand and market teams, ensuring alignment on journey feasibility, governance requirements, and prioritization of high-impact initiatives.Qualifications5-7 years of experience in CRM or Direct Marketing strategy, with expertise in consumer lifecycle marketing and large-scale personalization.Fluent English.Strong understanding of data-driven personalization, multi-step consumer journeys, and audience segmentation logic.Working knowledge of marketing technology platforms (e.G. Salesforce Marketing Cloud, customer data platforms, audience activation systems) to guide execution teams.Experience with loyalty concepts, referral journeys, gamification, or similar engagement models.Strong analytical skills with the ability to interpret performance data and translate insights into strategic improvements.Excellent stakeholder management skills, with the ability to synthesize input from brand, data, technology, and global teams.Experience operating in large, complex organizations with high-volume consumer engagement programs.Background in user-centered communication or consumer experience frameworks, with a track record of improving engagement through personalized communication.If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.What can you expect from usOpportunities to learn and develop every day through a wide range of programs.Internal digital platforms that promote self-learning.Development programs according to Leadership skills.Specialized training according to the role.Learning experiences with internal and external providers.Recognition programs for seniority, behavior, leadership, and life moments.Financial wellness programs to help you reach your goals at all life stages.A flexibility program to balance personal and work life.Family benefits including Wellness Line, discounts, scholarship programs for children, and life moment aid plans.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketingIndustriesManufacturing and Food and Beverage ServicesReferralsReferrals increase your chances of interviewing at PepsiCo.Job locationGet notified about new CRM-related jobs in Mexico City, Mexico.We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.We respect and value diversity as a workforce and as a driver of innovation.We are an equal opportunity employer and value diversity at our company.This description is for the purposes of formatting validation and content quality assessment.#J-*****-Ljbffr
