Growth Optimization Lead
hace 4 semanas
**About Bravo**:Bravo is a fintech company with 15 years of experience helping people in Latin America and Europe improve their financial health.With operations in 6 countries and a strong acquisition engine, we are committed to innovation, scale, and impact.We're now looking for someone to take conversion and lead nurturing to the next level.**Role Overview**:We're looking for a strategic and analytical Growth Optimization Lead who can drive impact across two critical areas: Conversion Rate Optimization (CRO) and Marketing Automation.You'll be responsible for improving lead-to-client conversion by optimizing our web funnel and boosting our automation flows to move leads down the funnel efficiently.You won't be alone—you'll lead through collaboration with two highly capable teammates:- Aldo, our technical CRO implementer (web development, tracking, events)- Marcos, who leads marketing automation across all countries**This is not a design or UI role.You won't manage designers or be responsible for visual assets.This is a data-informed, performance-driven, execution-focused role.****Key Responsibilities**:- Own and lead the CRO roadmap: prioritize tests and improvements to landing pages and forms- Work closely with Aldo to implement A/B tests, tracking, and performance enhancements- Collaborate with product and engineering to unlock improvements (site speed, UX bugs, event tracking)- Coordinate with Marcos to improve lead conversion through automation, especially in Mexico and potentially Colombia- Track performance KPIs: conversion rate, open rate, click-through rate, cost per qualified lead- Bring an experimental mindset—run and learn from data-driven experiments- Act as a bridge between marketing, tech, and product to keep growth priorities aligned**What We're Looking For**:- ** 3-6 years of experience in digital growth, CRO, marketing automation, or product growth**:- Strong understanding of landing page best practices, tracking, and A/B testing tools (GA4, GTM, Hotjar, Optimize, etc.)- Analytical mindset with ability to extract actionable insights from performance data- Excellent project management and prioritization skills- Ability to work cross-functionally with developers, marketers, and product teams- Bonus: Experience in fintech, financial services, or lead generation companies- Bonus: SQL or light technical background (not required but valued)**What We Offer**:- The opportunity to lead high-impact projects across key growth levers- A collaborative, high-performance culture that values ownership and experimentation- Career path growth opportunities- Competitive salary and benefits- Hybrid work environment (some on-site presence in Mexico City required)
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