Country Brand Lead

**Country Brand Lead - Rare Disease**:- The Country Brand Lead will report to the Category Lead- Lead the development of and monitor strategies, through cross-functional teams, ensure successful development and execution to achieve short and long-term objectives- Orchestrates with Field Force Teams to improve the positive impact of our medicines on patients and society and create better customer experience- Must have strong team leadership skills and be willing to actively partner with other functions to drive meaningful business results- Uses customer insights to prioritize/direct content creation to achieve financial targets**POSITION RESPONSIBILITIES**Prepare Brand Plans (SPICE) for assigned brands.Prepare pre-launch plans for incoming launch brands (Vyndamax, Somatrogon, Gene Therapy)Develop and execute brand strategies / tactics for product responsibilities and lead the implementation and delivery of marketing deliverablesImplement and expand the patient support program of product responsibilities.Develop detailed tactical implementation plan to prepare for execution and tailors as appropriate for segments and leverage best practicesDrive innovation in a highly dynamic and competitive market by challenging the status quoManage the marketing operational budget versus realization to ensure effectiveness of budgeted expensesResponsible of the digital strategy of the portfolio to transform the customer journey experienceMonitor and analyze business performance vis-à-vis business goals (awareness, share and etc.) and the competitionActively collaborate with cross functional team members in creating/adapting promotional materials for local use and best leverage available global/regional materials, resources and expertise to support local needsAlign key stakeholders - medical, sales, access, public affairs, regulatory, public and private commercial, supply chain, finance, and other country functional colleagues - to business objectives, strategies and tactics for the brandProvide cross-functional brand leadership - across field force, account mgmt, finance, medical, legal, regulatory, etcPartner with Medical to educate KOLs on emergent medical research and differentiated product attributesPartner with Access to map out an access plan for Rare Diseases (CAERCER) for both public and private channelsBuild and maintain relationships with key external stakeholders such as KOLs and patient advocatesEnsure all marketing and business programs/practices are compliant to applicable local, global and company laws and guidelinesPrepare monthly tracking reports for each program progress by brandOversee country training for the field force (ie. product and market positioning, etc)Support Category Lead on long range forecasting, OP planning and budget/sales target allocation**Key Accountabilities**:Brand Plan Development (SPICE): Brand strategic plan, tactical planning, prepare executionPromotional Campaign development: Design campaign messaging; oversee material productionAlignment across functions: Ensure country needs are considered and reflected in brand strategies and plans through close collaboration of the cross-functional brand teamShared Accountabilities:Forecast brand performance and track progress towards targets (with the Category Lead)**TECHNICAL SKILLS REQUIREMENTS**Strong skills in communication, organization, prioritization, and time management.Marketing, Customer and Competitor InsightMarketing ExecutionStrong level of analytical skills - able to perform simple to moderate data correlation cross and triangulate data from various sourcesGood interpersonal skills, collaboration/negotiation skillsVendor and external stakeholder managementProficiency in English and advanced skills on excel, PowerPointResourceful and has sound problem solving abilitiesWork under stress to meet project deadlinesHighly self-motivated and strong leadership skills- Demonstrates business acumen- Acts decisively- Seizes accountability- Holds people accountable- Leads change- Builds effective teams- Operates with integrity and honesty- Marketing, Customer and Competitor Insight- Marketing Execution- Strategic and Operational Business/Marketing Planning- Data analysis, interpretation and communications- Performance and Program Metrics- Exceptional interpersonal skills- Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)- Proficiency in English is a mustPfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.Marketing and Market ResearchLI-PFE