Event & Experience Lead

hace 3 semanas

Xico, México Siemens A tiempo completo

**Event & Experience Lead****Role Description**Leads the design, planning, and execution of both physical and digital events across Mexico, Central America, and the Caribbean in alignment with Siemens' strategic priorities.Collaborates cross-functionally to deliver immersive experiences that highlight Siemens' purpose-driven innovation, customer focus, and technology leadership.**Responsibilities**:- Develops and implements event strategies and roadmaps in close alignment with the Communications & Business Development team and Business Units.- Manages the end-to-end project lifecycle for flagship customer events, plant inaugurations, internal townhalls, summits, tradeshows, and hybrid activations.- Leads content development and storytelling for events in collaboration with technical experts and stakeholders.- Designs and proposes physical and digital layouts to effectively **showcase Siemens technologies**, including interactive experiences, product demos, and partner collaborations.- Supports **physical representation of Siemens' portfolio** at industry expos, factory tours, and customer events—experience in showcasing such technologies is highly desirable.- Oversees logistics, production, venue scouting, digital platforms, branding, and coordination with vendors and agencies.- Ensures brand consistency and alignment with Siemens' strategic pillars: Sustainability, Digitalization, Customer Impact, and Innovation.- Drives pre- and post-event communication campaigns to amplify reach and track ROI.- Monitors KPIs, budgets, vendor performance, and continuously seeks optimization through post-event evaluations.- Champions innovation in formats, audience engagement, and the use of digital tools and platforms.- Ensures all events comply with Siemens' policies, safety standards, and legal guidelines.- Stays informed on global trends in events, hybrid experiences, sustainability in event management, and digital storytelling.**Required Qualifications**:- Bachelor's degree in Communications, Marketing, Business Administration, Industrial Engineering or related field.- 5+ years of experience in event management, experiential marketing, or strategic project management.- Demonstrated experience designing and executing events that **showcase industrial technologies**.- Strong organizational, creative, and time management skills; thrives under pressure and with multiple priorities.- Excellent interpersonal and stakeholder management skills in English and Spanish.- Proficiency in Microsoft 365 tools, digital event platforms (e.g. TwentyThree), and content development tools (PowerPoint, Miro, Canva, etc.).**Preferred Qualifications**:- Familiarity with Siemens' automation, digital industries, or smart infrastructure portfolio.- Experience with B2B customer journeys, plant tours, and technical exhibition formats.- Background in project-based environments or technology/industrial sectors.Equal Employment Opportunity Statement

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