Sr. Martech Manager

hace 3 semanas

Yucatán, México Neoperformance A tiempo completo

**Sr.Martech Manager - Mexico (Hybrid | Polanco)**Location: CDMX - Hybrid (3 days onsite / 2 remote)Contract: 90-Day Professional Services Contract (potential full-time hire)Professional English: MandatorySalary based on experience.**About the Role**We are seeking a Senior Martech Manager to lead the strategy, execution, and optimization of our entire marketing technology ecosystem.This role requires a technical, data-driven professional capable of partnering with Marketing, Product, Data, and Engineering to design scalable tracking systems, automate workflows, and strengthen measurement capabilities.**Key Responsibilities****Martech Implementation and Technical Alignment**- Translate lifecycle and marketing campaign requirements into precise technical specifications.- Work closely with Product, Engineering, and Data teams within an agile framework.- Develop and maintain technical documentation, integration briefs, and implementation plans.- Prioritize and coordinate Martech initiatives to support business goals.**Tracking, QA, and Attribution**- Lead tracking audits and QA across GA4, GTM, Meta Pixel, Meta CAPI, Firebase, AppsFlyer, and other attribution tools.- Oversee event mapping, SDK configurations, deep-link tracking, and funnel instrumentation.- Maintain event schemas, naming conventions, and measurement taxonomies.- Investigate and resolve tracking inconsistencies, missing events, and duplication across web and app.**Martech Stack Optimization and Automation**- Identify inefficiencies and gaps in the current data flow and measurement framework.- Recommend tooling upgrades, automation opportunities, and schema improvements.- Support server-side tracking, offline-to-online syncing, and data governance.- Ensure alignment between marketing events, product analytics, and data pipelines.**Marketing Data Strategy and Measurement Framework**- Build and maintain a unified measurement framework integrating product usage, campaign performance, and business metrics (LTV, ROAS, CAC, churn, funnel analytics).- Define KPIs, cohort models, attribution logic, and conversion rules.- Collaborate with Data and Finance teams to standardize dashboards and analytical models.- Lead the tracking and measurement strategy for lifecycle automation, CRM, paid media, and product interactions.**Future Team Leadership**This role will function as the technical lead of a future Marketing Data team, potentially including:- Marketing Data Analyst (dashboards, reporting, measurement)- Marketing Data Engineer (pipelines, architecture)**You will ensure clean data flows, strong governance, and full-funnel visibility.****Requirements**:- 3+ years of experience in related field- Proficiency in GA4, GTM, Firebase, AppsFlyer, Meta Pixel, or similar tools.- Strong analytical and technical communication skills.- Demonstrated experience building end-to-end tracking systems.**Work Modality**Hybrid: 3 days onsite, 2 remote, based in Polanco, CDMX.Tipo de puesto: Tiempo completo, Por periodo de pruebaDuración del contrato: 90 díasSueldo: $100,****** - $150,****** al mesLugar de trabajo: remoto híbrido en *****, Granada, CDMX

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