Growth Marketing Manager

Location: Guadalajara, Jalisco, Mexico - Hybrid
Employment: Full-time
English Level: Professional/Advanced English required
Valid U.S. visa and availability to travel to the United States when required.

About The Role

MezTal is looking for a creative, organized, and results-driven Growth Marketing Manager to join our team and work directly with one of our U.S.-based clients in the Senior Living technology industry.

In this role, you will own and execute day-to-day marketing initiatives focused on brand awareness, demand generation, and pipeline growth across the North American market.

You will work closely with the client's Growth, Sales, and Customer Success teams to develop go-to-market campaigns, manage digital channels, create content and visual assets, support industry events, and ensure marketing activities generate measurable business results.

Because you will collaborate directly with U.S.-based stakeholders and create content for the North American market, professional English communication skills are required.

Responsibilities

Demand Generation & Campaigns

• Design and execute integrated demand generation and go-to-market campaigns
• Develop Account-Based Marketing (ABM) initiatives for priority accounts
• Manage marketing automation and CRM campaign processes
• Maintain campaign and lead data quality within the CRM
• Partner with Sales to define and maintain an effective lead-handoff process
• Track campaign performance and contribution to pipeline

Events & Conferences

• Coordinate the end-to-end execution of webinars, trade shows, conferences, and industry events
• Manage pre- and post-event marketing, including landing pages, email campaigns, invitations, and promotional materials
• Coordinate virtual and on-site logistics and work with external vendors when necessary
• Support post-event attendee follow-up and lead generation activities
• Occasional travel to U.S. industry conferences or client locations may be required

Content Strategy & Management

• Develop and execute a content strategy focused on brand awareness and lead generation
• Write, edit, and publish engaging SEO- and AEO-friendly content for the U.S. market
• Repurpose content across social media, newsletters, campaigns, and other marketing channels
• Develop customer-focused content such as case studies, video testimonials, and success stories in partnership with Customer Success

Graphic Design & Content Creation

• Create visually engaging graphics, presentations, and digital assets for campaigns, events, and social media
• Develop and edit visual content including images, infographics, and short-form videos
• Maintain brand consistency across marketing channels and materials

Social Media Management

• Develop and manage a strategic social media content calendar, with a strong focus on LinkedIn and potential support for Instagram and Facebook
• Write engaging, platform-specific content in English
• Support community engagement through comments and messages
• Monitor trends, analyze performance, and optimize content to increase reach, engagement, and brand awareness

Requirements

What We're Looking For

• 3-5 years of hands‑on marketing experience, ideally across growth marketing, demand generation, digital marketing, content, social media, and events
• Experience working with or creating marketing initiatives for the U.S. or North American market is strongly preferred
• Professional/Advanced English, both written and spoken, with the ability to communicate directly with U.S.-based stakeholders and create high-quality content in English
• Experience with CRM platforms, marketing automation tools, Content Management Systems (CMS), and social media management tools
• Demonstrated experience generating or influencing marketing pipeline, with the ability to discuss measurable results from previous campaigns
• Strong understanding of demand generation and lead-generation strategies
• Excellent project management and organizational skills, with the ability to manage multiple campaigns and deadlines simultaneously
• Experience using AI tools and platforms for marketingStrong written and verbal communication skills
• Portfolio or examples of previous marketing, content, campaign, or design work
• Self-starter mentality with a strong sense of ownership and accountability
• Experience in Senior Living, healthcare, SaaS, or technology is a plus

What Success Looks Like

• Partner with senior Growth leadership to strengthen marketing attribution and track