Manager, Digital Marketing, LAC

Overview Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. RBI is one of the world’s largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. Through the Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to food, the planet, and people and communities. RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from global scale and shared best practices that come from ownership by Restaurant Brands International Inc. The Manager, Digital Marketing is responsible for driving customer retention, frequency, and lifetime value across the Burger King Mexico ecosystem. This leader oversees the full CRM strategy, leveraging a robust digital stack—CDP, ESP, App, Loyalty, POS integrations, analytics platforms—to deliver personalized, data-driven customer experiences that directly impact sales and commercial performance. A strong commercial mindset, data fluency, and cross-functional leadership are essential to succeed in this role. RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week out of our office in Mexico City, Mexico. Role & Responsibilities CRM Strategy & Customer Lifecycle Own the end-to-end CRM vision, designing scalable strategies to grow activation, engagement, repeat visits, and loyalty. Build data-driven customer journeys across App, Email, Push, SMS, and in-store touchpoints. Manage CRM funnel KPIs, ensuring continuous improvement through structured experimentation and performance optimization. Digital Stack & Data Activation Lead the operation and evolution of the CRM/Digital Stack: CDP, ESP, automation tools, loyalty platforms, APIs, and analytics. Partner with Tech & Data teams to guarantee data quality, governance, and seamless integration across POS, Delivery, App, Web, and external partners. Activate advanced segmentation and predictive models (churn risk, purchase propensity, product affinity) to enable personalization at scale. Insights, Measurement & Personalization Transform transactional, behavioral, and lifecycle data into actionable commercial opportunities. Develop a personalization framework that adapts the experience based on customer maturity, habits, and value segments. Lead A/B and multivariate testing programs to ensure continuous learning and ROI maximization. Commercial Growth & Revenue Impact Build and execute the annual CRM commercial plan aligned with marketing, innovation, operations, and P&L goals. Partner with Finance and Revenue Management to design profitable promotions, targeted incentives, and dynamic offer strategies. Ensure CRM is a consistent revenue engine—driving incremental traffic, improved basket mix, and higher visit frequency. Cross-Functional Leadership Serve as the central CRM stakeholder across Marketing, Product, Operations, Technology, Data, and external agencies. Manage internal and external teams to deliver flawless, timely execution of campaigns, automations, and platform enhancements. Represent CRM in executive business discussions, providing clear insights, performance updates, and strategic recommendations. Qualifications & Skills 4+ years in CRM, Digital Marketing, Loyalty, or Customer Strategy, ideally within QSR, retail, FMCG, or technology environments. Proven track record in delivering measurable commercial and revenue impact through CRM initiatives. Experience managing complex digital ecosystems and multi-channel communications. Strong command of CRM and marketing automation platforms (e.g., Salesforce, Braze, Iterable, Adobe). Deep understanding of CDPs, data models, API integrations, tracking, and audience activation. Analytical strength; ability to interpret data, build dashboards, and influence decisions. (SQL is a plus.) Commercially-driven, highly results-oriented. Strategic thinker with strong analytical rigor. Exceptional communication and executive presence. Able to influence diverse stakeholders and lead cross-functional projects. Entrepreneurial, proactive, and comfortable operating in a fast-paced, high-growth environment. Benefits Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support. Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI\'s policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request. #J-18808-Ljbffr