Sr. Manager Digital Partner Commerce

Purpose & Overall Relevance for the Organization:Support the Country Digital Partner Commerce (DPC) team inrho driving the digital development of the defined Key Account webshops, seeking to optimize our brand representation, consumer experience and ultimately growing net sales & market shareAct as the single point of contact for your Country towards the Market DPC team, looking to્રboth input into & take the learnings from a Market level & scaling across the accounts at cluster levelEnabling & maximizing digital sell-out across the clusterResponsibilitiesLeverage best practice execution from EU Partner Development & other DPC cluster leads to replicate & implement across yourाटक clusterDrive Digital Shelf optimization to accelerate the focus on improving key digital metrics such as conversion, impressions & click-through-ratesEnhance the visibility of the adidas & Reebok brands across nuestro digital partners, with an immediate focus on the key digital players in your clusterContinuously assess the digital marketplace, identifying areas where we can tangibly improve our brand presentation & enhance the consumer experience and journeyRegularly input feedback into the European DPC team to help drive best-pr 简practice & consistency in our approach across EuropeEnable our sales & brand teams to maximize commercial growth & brand exposure across their respective key accounts onlineDrive the Digital Brand Activation across the cluster (Marketing & Sales working budgets)Act as the digital lead in helping to define a clear omnichannel plan for key accounts, alongside the account teams – with a separate Go-to-Market (GTM) approach for digitalSeek to upskill the digital knowledge & experience of our sales & marketing teams in the clusterApply effective communication methods to senior management and stakeholders, both at a cluster & European level, in showing expertise across key digital metricsShowcase digital & commercial expertise in key internal & external environments (e.g. Sell-ins, account meetings, Cluster leadership meetings, European DPC conferences)Drive digital business конкурса with support from the European analytics team, to act upon identified growth opportunitiesPropose prioritization for account focuses based on commercial, brand & incremental digital potentialWith a focus on the consumer, evaluate how our current GTM approach can be optimized to drive mutual benefits & increased efficienciesLiaise with the cluster sales & analytics teams, facilitate the forecasting of online sales & growth ambitions across your cluster accountsKey RelationshipsMarket DPC leadMarket DPC PDCluster DTC [own retail e-commerce]Cluster Brand Activation, Brand Planning teams [adidas & Reebok] & CTCKnowledge, Skills and AbilitiesA Growth and a Digital mindsetBroad and deep functional knowledge in Sales (eCommerce, operational, financial and processes), with some exposure to digital consumer experienceExcellent negotiation skills, the ability to influence and have impact, creatively craft and build brands and businesses. Strong influencing and networking skills to effectively manage interdependencies and projects in the matrixConfident with online sales forecasting, web analytics and digital metrics like conversion, CTRConsumer and customer obsessed with a deep understanding of both the retail customers you serve, as well as your end-consumer so that you can tap into consumer demand and customer opportunities as they ariseProven track record of delivering versus measurable sales targets. High degree of commercial and business acumenExperience across global markets is a plus #J-18808-Ljbffr