Content Strategist

hace 3 semanas

Mexico City Mappa A tiempo completo

You’ll own Mappa’s content strategy across every customer touchpoint. You’re part strategist, part creator, part optimizer. SEO‑driven but not SEO‑exclusive. You work closely with our Brand Voice Lead to shape how we show up everywhere: blogs, sales decks, social posts, website copy, email flows, product messaging. What you’ll do Strategic & editorial Build and execute content strategy across SEO, social, email, and commercial assets Partner with our Brand Voice Lead to translate Mappa’s voice into every format: blogs, landing pages, ad copy, pitch decks, CRM sequences Audit and refine website copy, product messaging, and customer‑facing materials Own content calendar and cross‑functional content planning with Marketing, Product, and Ops SEO & organic growth Design SEO‑first content (blogs, case studies, landing pages) that ranks and converts Optimize for classic SEO and emerging search: GEO/AEO/AIO (generative engines like ChatGPT, Gemini, Perplexity) Implement structured data, llms.txt, conversational/long‑tail keyword targeting Build topical authority through E‑E‑A‑T principles Track impact: organic traffic, inbound leads, search coverage Creation & execution Write, edit, and collaborate on content across formats, from LinkedIn posts to sales one‑pager Work in our stack: CMS, CRM, AI tools, analytics platforms Test, iterate, improve based on performance data Tools you should know (hands‑on) SEO & Analytics: Google Search Console, GA4, Ahrefs or SEMrush, Screaming Frog Content & AI: SurferSEO, Clearscope, ChatGPT (for research/co‑creation), prompt engineering Publishing & Collaboration: WordPress or Webflow, Notion, HubSpot (or similar CRM) Reporting: Looker Studio or Power BI, keyword clustering, search intent mapping What we’re looking for Proven experience in content strategy and SEO, but not just SEO Strong writer and editor in English (tech storytelling, commercial copy, social content) Data‑informed, growth‑minded, always learning Curious about AI’s role in content and search Hands‑on executor, not afraid to roll up your sleeves Experience writing for B2B SaaS or HR tech Social media content strategy Familiarity with LLM optimization and generative search Seniority level Associate Employment type Full‑time Job function Marketing Industries Marketing Services #J-18808-Ljbffr

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