Senior Digital Marketing Manager

Senior Digital Marketing ManagerHomeChoice | Part-time, RemoteHomeChoice has always stood for more than products — we stand for possibility. As our customers evolve, so do their expectations of clarity, convenience, and meaningful digital experiences. In a world shaped by rapid technological change and shifting online behaviour, our mission is to continue leading with innovation, empathy, and purpose.To strengthen this direction, we are seeking a Senior Digital Marketing Manager — a strategic, analytical, and forward-thinking leader who understands how to bring brand, technology, and performance together in a way that creates measurable and lasting impact.Why This Role MattersDigital marketing today is not about visibility alone — it is about connection. It is about speaking to customers with relevance, timing, and intention. It is about creating experiences that respect their needs and reflect their values.As Senior Digital Marketing Manager, you will shape how HomeChoice engages its audience across digital ecosystems. You will guide initiatives that influence acquisition, retention, and long-term loyalty. Your thinking will help define how our brand grows in a competitive marketplace and how we build meaningful relationships at scale.This role is central to our future — grounded in insight, strengthened by collaboration, and driven by purpose.Key ResponsibilitiesIn this part-time, remote position, you will:Lead the development of digital marketing strategies that support HomeChoice's business and brand goalsManage and optimise campaigns across paid media, search, social, email, and emerging digital channelsOversee performance analytics, transforming data into clear, strategic recommendationsCollaborate closely with creative, product, and merchandising teams to align messaging and digital initiativesLead testing frameworks to refine creative concepts, audience segmentation, and channel efficiencyIdentify market and behavioural trends that inform growth opportunitiesEnsure digital execution aligns with brand values, privacy standards, and ethical practicesGuide and mentor cross-functional partners to achieve strong, measurable performanceRequired Skills & QualificationsWe welcome candidates with strong expertise, sound judgement, and strategic clarity:Proven experience in digital marketing leadership or senior performance rolesDeep understanding of paid media, customer journeys, CRM, segmentation, and optimisation frameworksStrong analytical abilities, with comfort leading data-driven decisionsExcellent communication and cross-functional collaboration skillsAbility to manage multiple projects with discipline and precisionA proactive mindset, capable of adapting to fast-evolving digital environmentsA balance of creative intuition and analytical rigorPreferred Experience (Not Required, but Appreciated)Experience in retail, e-commerce, or subscription-driven brandsFamiliarity with conversion rate optimisation and omnichannel strategyExposure to marketing automation tools or lifecycle marketing systemsExperience leading digital teams or advising large-scale initiativesThese experiences are helpful but not essential — we value intelligence, integrity, and adaptability above all.Our Culture & BenefitsAt HomeChoice, we believe in creating an environment where people feel supported, respected, and empowered.Here, you will find:Part-time, remote flexibility, designed to support productivity and balanceA culture built on trust, collaboration, and thoughtful innovationOpportunities for continuous learning and professional growthThe chance to contribute to meaningful initiatives that impact customers across the countryA team that values transparency, accountability, and long-term perspectiveA Final InvitationIf you believe digital marketing should be thoughtful, data-informed, and grounded in genuine customer understanding, we would be delighted to learn more about you.Bring your experience. Bring your ambition. Bring your ability to shape digital engagement with both clarity and heart.