Senior Demand Generation Strategist

Directive Consulting is the performance marketing agency for B2B companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time. At Directive, we're always looking ahead to build a network of talented individuals who excel in crafting data‑driven strategies, optimizing campaigns, and fueling demand for innovative brands. As we continue to expand, we’re seeking forward‑thinking professionals who thrive in fast‑paced environments, are obsessed with performance metrics, and are eager to make their mark in B2B marketing. If you're ready to explore future opportunities and be part of a team that values your expertise and creativity, we’d love to hear from you *This role is listed internally as Demand Generation Manager * About The Role We are looking to offer a compelling and competitive new demand gen offering for our customers here at Directive. In this role, you will directly work with no more than five accounts and be directly responsible for their performance marketing. The ideal candidate for this role is an exceptionally strong T‑Shaped Marketer with deep expertise in the SaaS marketplace across Paid, SEO, and CRO. A crucial part of this role will not only be executing campaigns; but also, interfacing with customers, pitching strategy, and ensuring that results are exceeded. We value your ability to drive client results as an individual contributor and believe that the ideal candidate revels in owning the success of their client portfolio. You will only be successful in this role if you are strong at marketing strategy, execution, communication, and project management. Roles & Responsibilities Own the success of SMB clients, across channels Handle client relationships with poise, confidence, and empathy Project manage and organize your accounts Build relationships with your point of contacts Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies Strong SaaS background preferred Skilled at having a large impact in a very specific role Creative spark for marketing + deep passion for getting results What You Offer 2+ years of experience in agency‑side marketing 2+ years of experience in performance marketing Brilliant strategist and a truly T‑shaped marketer World‑class project manager who knows how to get things done on time and below cost Availability to travel What We Offer No employee at Directive Mexico makes less than the living wage of $2,500 MXN per month Benefits to Support the Whole Person: Mental - Access to certified therapists through Spring Health, membership to Headspace Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care Time Off - Unlimited PTO (2‑week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment Work Environment Requirements For roles located in Mexico, you will have the ability to work hybrid from our office in Mexico City. As a remote‑first company we primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com. For global locations, you must have established and current work authorization and permanently reside in that country. Additional Information At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-JA1 #J-18808-Ljbffr