Paid Social Specialist

Direct message the job poster from Kajae HR & Recruitment Professional | 14+ Years in Payroll, Labor Relations & Process Improvement | US Company Experience **To apply, kindly submit your resume in English. Please note that any other format will not be considered.** Who we are: Kajae is a premium staff augmentation company that connects top global talents to thriving US companies and clients offering fully remote opportunities. Our team hails from over 27 different countries, with the majority coming from the Philippines and Latin America. We pride ourselves on our tight-knit culture and strong bonds, despite working remotely across diverse timezones. Competitive salary – paid in USD - Receive your compensation in US dollars, providing stability and global value for your hard work. 100% fully remote setup - Work from anywhere in the world—permanently. Enjoy the freedom and flexibility of a remote role while staying close to what matters most. No more commuting hassles, and more time for life’s important moments. Healthy work-life balance - We prioritize your well-being. Through regular check-ins during your first few months, we offer ongoing support and career guidance. We also ensure you’re partnered with top-tier clients in a positive, healthy work environment. Health insurance - Get covered starting your third month with us—your health and peace of mind matter. Mental health support - Our in-house mental health professional is available to ensure you have access to the emotional and psychological support you need to thrive. Referral bonuses - Know someone great? Refer them and earn up to USD 100 for every successful hire. Fun virtual events - We host monthly virtual events filled with games, holiday celebrations, and exciting prizes. It’s a great way to connect and recharge as a team. Kajae Spotlight bonus - Exceptional performance is recognized through our Kajae Spotlight program, where top performers earn cash rewards. Kajae Tribe and rewards platform - Engage with the whole team through our internal social platform and earn coins for participating. Use them to bid in our lively auctions for prizes like AirPods, Apple Watches, Starbucks gift cards, shopping or experience vouchers, and more. Continuing education opportunities - Access 100% free online courses through our university partners in the US. Earn academic credits that can go toward a Master’s or Graduate Degree—completely on us. All-expense paid summits - Top performers and tenured team members may qualify to attend our exclusive annual summits. So far, we’ve held summits in Palawan, Bohol, and Boracay (Philippines), Cusco (Peru), and Punta Cana (Dominican Republic). Who we are looking for: We are seeking candidate whose primary focus for the last several years has been Paid Social platforms, specifically Meta Ads and TikTok Ads. Your responsibility is to design, launch, and optimize high-performing paid social (Meta Ads) campaigns that drive growth, profitability, and scalability across platforms. Responsibilities: Own paid social strategy and execution for assigned clients — across Meta mostly, but Google, TikTok, and other relevant platforms are an option as well. Translate client KPIs (ROAS, MER, CAC, LTV) into channel-specific strategies and testing roadmaps. Build and optimize ad campaigns, including creative testing, audience segmentation, and bid management. Collaborate with Lifecycle, SEO, and Web/Dev teammates to align paid strategy with holistic marketing goals. Analyze campaign data and produce weekly/monthly reports highlighting key trends and recommendations. Stay up-to-date with platform changes, trends, and emerging opportunities to maintain competitive edge. Manage creative testing frameworks in partnership with designers and content teams. Continuously identify scaling opportunities and efficiency improvements. Profitability: ROAS and MER targets consistently achieved or exceeded. Scalability: Campaigns efficiently scale while maintaining performance. Testing Velocity: New ad iterations and audience tests launched regularly. Cross-Channel Integration: Paid performance enhances lifecycle, SEO, and web efforts. Client Confidence: Clients view paid as a predictable, strategic growth channel. Requirements: • 3–6+ years of experience managing paid media for ecommerce / D2C brands • Deep expertise in Meta Ads (primary platform) • Experience managing large advertising budgets, with a minimum average of $500K USD in ad spend • Experience with TikTok Ads and other paid social platforms (nice to have) • Strong creative strategy mindset, with a clear understanding of how ad creative impacts performance and scale • Proven track record of driving profitable growth at scale • Strong analytical skills with the ability to translate data into actionable insights • Solid experience working with D2C clients or in-house D2C companies • Hands-on experience with Triple Whale, GA4, and Looker Studio • Strong experience using AI tools for media buying, creative testing, and optimization • Excellent creative strategic skills and performance-driven testing frameworks Bonus Points • Experience managing UGC and creator-led campaigns • Knowledge of multi-channel attribution models Seniority level Mid-Senior level Employment type Full-time Job function Advertising Industries Staffing and Recruiting Referrals increase your chances of interviewing at Kajae by 2x #J-18808-Ljbffr