Lifecycle Marketing Analyst

hace 2 semanas


Xico, México Payjoy A tiempo completo

Join to apply for the Lifecycle Marketing Analyst role at PayJoyThe Lifecycle Marketing Analyst is responsible for implementing and executing lifecycle campaigns within our CRM, focused on the credit line and card business.ResponsibilitiesImplement lifecycle campaigns for acquisition, retention, and engagement.Implement messages and creatives in our CRM, in partnership with brand teams.Implement rapid testing to determine optimal campaigns that drive business goals.Conduct A/B testing for campaigns, including analysis of results and performance.Orchestrate and optimize campaign flows within the CRM platform, including establishing relevant events and triggers.QualificationsBachelor's degree or currently studying in a field related to data analysis.2+ years of experience running effective campaigns in a startup or high-growth environment.Experience diagnosing non-performing campaigns and strategically rapidly re-correcting and testing alternate campaigns (messaging, format, channel, cohorts), designing content and campaigns that drive business outcomes across WhatsApp, in-app push and other messaging channels.Knowledge of large-scale bespoke applications or content-analytic mindset, experience with A/B testing, familiarity with SQL and G-suite.Benefits100% company-funded health and dental and vision discount plan for employees and immediate family members.Life insurance.Phone financing, headphones, home office equipment and wellness perks.30 days of Christmas bonus.20 days paid vacation.50% vacation premium.13% saving funds.$2,000 MXN monthly grocery coupons.$2,000 MXN monthly restaurant coupons.$2,000 USD annual co-working travel perk.$2,000 USD annual professional development perk.Seniority levelEntry levelEmployment typeFull-timeJob functionMarketing and Sales#J-*****-Ljbffr



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