Lead, Global Football Brand Marketing LATAM
hace 3 días
WHO YOU’LL WORK WITH The role is part of the Brand Management team, where you will lead the Football pillar, reporting directly to the Football Brand Marketing Director. You will also work cross-functionally with Sports Marketing, functions of the Marketing team, merchandising and marketplace teams, across LatAm and Nike HQ (Beaverton, Oregon). WHO WE ARE LOOKING FOR We are looking for someone with strong inspiration and commitment to play a crucial leading role in the understanding of the Footballers’ behaviours in Mexico City and the planning and execution to strengthen our relationship with them, more specifically connected to Football. The Football Brand Lead has expertise in the Football scene in Mexico City, Football (and Culture) communities in different levels of involvement and the reasons why they do it; seniority in processes like brand planning, plan executions, creative and strategic thinking, consumer insight & connection, and requires a strong aptitude to work with teams as he/she partners and coordinates with Marketing functions and Nike’s Geography at WHQ to guarantee effective alignment. The final output of the Lead’s work will be to drive seamless journeys that connect sport and movement, key city moments, products and stories, with the consumer’s life and its involvement with Football. Deeper understanding of the underground culture of Football (and beyond) is required. KEY QUALIFICATIONS Bachelor’s degree in Marketing, Business, or a closely related field. 8+ years of experience in consumer marketing or related experience in marketing strategy, marketing planning, brand marketing and sports and/or lifestyle marketing. Strategic and creative thinking. Genuine passion and knowledge of sport and Football, youth culture, the Mexico City consumer and Nike brand. Outstanding written and verbal communication skills. High level fluent English. Ability to balance creativity with organizational and procedural excellence in a fast-moving, ambiguous environment. Excellent teamwork. Commitment to roll up sleeves to help Nike meet its collective goals. Familiarity and working experience in Mexico City are highly preferred. Key experience profiles include digital marketing and consumer brand. Strong skills in keynote presentations, synthetization of information and multitasking. WHAT YOU’LL WORK ON You will be working on leading the Nike de Mexico Football Brand plans, through: Implementation, execution and evaluation that support the broader city strategy, integrating marketing planning and overseeing of processes that enable timely and effective implementation by the cross-functional team. Lead the development of briefs and managing of creative partners and agencies by thinking, creating through the lens of online to offline vision and building strong consumer relationships through real-life marketing such as retail experiences, digital and physical events, specifically on the sport and Football scenes. Expand the brand’s closest connection to the consumer trends, including aspirations, behaviors, interests, needs and values. This will include formal and informal research, evaluating and distilling the findings. You will also work on maintaining a collaborative, highly creative and progressive work with cross functional teams to identify industry, city, influencer, athletes, and sport trends. Manage budget and cost-efficient implementation of resources and support brand reporting and recapping process, periodically. #J-18808-Ljbffr
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Director, LATAM Football Brand Marketing
hace 4 semanas
Mexico City Nike A tiempo completoA leading sportswear brand is seeking a Director for Global Football Brand Marketing LATAM in Mexico City. This role involves leading brand strategies and initiatives, with a strong emphasis on consumer relationships and execution of effective marketing plans. The ideal candidate will have over 8 years of experience in consumer marketing, a Bachelor's degree...
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Football Brand Lead – Mexico City
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Mexico City Nike A tiempo completoA global sports brand is seeking a Football Brand Lead in Mexico City to drive football-related strategies and foster consumer connections. The ideal candidate will have over 8 years in marketing and a deep understanding of local football culture, focusing on strategic execution, team collaboration, and strong consumer engagement. This role involves leading...
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Mexico City Nike A tiempo completoSport is evolving, and so is the way we tell its story. As Lead, Training Brand Marketing Latam you’ll shape how Nike connects with athletes, communities, and culture -bringing training to life in a way that inspires the next generation. WHAT YOU WILL WORK ON You will partner with our Latam marketing partners to bring a distinct Nike training POV to the...
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Mexico City Nike A tiempo completoJoin to apply for the Lead, Training Brand Marketing LatAm role at NikeSport is evolving, and so is the way we tell its story. As Lead, Training Brand Marketing LatAm you’ll shape how Nike connects with athletes, communities, and culture—bringing training to life in a way that inspires the next generation.What You Will Work OnYou will partner with our...
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