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hace 3 semanas

Xico, México Bebeemarketing A tiempo completo

Job Description We are seeking a seasoned marketing leader to spearhead our efforts in Latin America. As the Marketing Manager, LATAM, you will be responsible for developing and executing a comprehensive multi-channel marketing strategy that drives regional revenue and lead generation. Key Responsibilities Regional Strategy & Growth Ownership: Develop and execute a comprehensive multi-channel marketing strategy for Mexico and Brazil, focused on achieving regional revenue and lead generation targets. Conduct continuous competitive and market analysis to identify regional trends, customer insights, and strategic positioning opportunities. Campaign Management & Performance : - Strategically plan, launch, and monitor localized digital marketing campaigns (paid search, email, social) to drive high-quality conversions. Ensure robust lead tracking, scoring, and reporting mechanisms are in place to manage regional marketing budgets for maximum ROI. Agency & Content Governance : - Act as the primary manager for all external marketing, content, and SEO agencies, holding them accountable for regional performance and budget adherence. Direct the strategy and localization of high-quality content (in Spanish and Portuguese) to build brand authority and support the inbound funnel. Brand & Community Engagement : - Lead the strategy for professional social media platforms (primarily LinkedIn) to increase brand reach and foster community engagement. Provide strategic oversight for all virtual and in-person marketing initiatives, including webinars and industry events in LATAM. Requirements and Qualifications 5+ years of progressive professional experience in a marketing management or leadership role, preferably in a B2B or technology-focused environment. Proven expertise in developing, launching, and managing successful marketing strategies and campaigns specifically in Mexico and Brazil. Ability to transition between high-level strategic planning and hands-on digital execution (digital marketing, lead tracking, and content creation) to effectively manage team / agency performance. Experience working with and managing external marketing, content, and SEO agencies across different jurisdictions, ensuring accountability for regional performance targets. Deep familiarity with digital marketing stacks, including marketing automation platforms, CRM systems, and advanced analytics tools. Great written and verbal communication skills in English and Spanish. Proficiency in Portuguese is highly desirable. #J-18808-Ljbffr

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