Facebook/Meta Media Buyer
hace 3 semanas
Facebook/Meta Media Buyer – High 5 GamesJob Title: Facebook/Meta Media BuyerDepartment: Data AnalyticsReports to: VP, Data ScienceLocation: RemoteJob Type: Full-Time, Hourly, ICEffective Date: 11/06/2025Job Summary: A Facebook Media Buyer is responsible for planning, executing, and optimizing paid advertising campaigns on Meta platforms such as Facebook and Instagram to meet specific goals and maximize ROI.Key duties include managing budgets, defining and targeting audiences, analyzing performance data, and adjusting ad strategies through the Meta Ads Manager to improve results.ResponsibilitiesCampaign management: Set up, monitor, and optimize paid ad campaigns on Meta ecosystem platforms.Budget management: Allocate and manage ad spend to ensure campaigns stay within budget and achieve objectives.Audience targeting: Define and target specific audiences based on demographics, interests, and behaviors.Performance analysis: Analyze campaign data to understand what is working and what is not.Optimization: Adjust targeting, bidding strategies, and ad creatives based on performance data to improve results and ROI.Reporting: Prepare and deliver performance reports, updating spreadsheets and tracking key metrics.Troubleshooting: Identify and fix issues that may block campaign growth or performance.Maintain required documentation and report progress to management.Perform other related duties as assigned.Required Skills & AbilitiesAnalytical skills: Ability to analyze data and use insights to inform action plans.Marketing knowledge: Strong understanding of digital marketing principles and best practices.Platform proficiency: Expertise in using the Meta Ads Manager to create, manage, and optimize campaigns.Organization: Strong organizational and prioritization skills to manage multiple projects and deadlines.Communication: Good verbal and written communication skills for reporting and team collaboration.Adaptability: Ability to learn new concepts and systems quickly and stay up-to-date with industry changes.Attention to detail: High level of accuracy in managing campaigns and data.Preferred QualificationsExperience with direct-to-consumer (DTC) marketing or a specific industry background.Bachelor's degree in marketing, advertising, communications, or a related field.EducationBachelor's degree in marketing, advertising, communications, or a related field.Certifications such as Facebook Blueprint are highly valued.ExperienceMedia buying experience: Typically requires 3-5 years of experience in media buying.Digital advertising experience: Proven experience with digital media buying, particularly with Facebook Ads Manager.Analytical experience: Experience analyzing campaign performance data and using it to optimize.Budget management: Experience managing and optimizing advertising budgets.High 5 Games is an equal opportunity employer.We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status.We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development.If your experience looks a little different from what we've identified but you are passionate about joining our organization, we encourage you to apply.#J-*****-Ljbffr
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