Latam Marketing Manager Role

hace 3 semanas


Tenochtitlán, México Bebeemarketing A tiempo completo

About the PositionWe are seeking a high-impact Marketing Leader to oversee our regional marketing efforts in Latin America.This pivotal role requires 5+ years of experience and is responsible for owning the end-to-end multi-channel marketing strategy, maximizing inbound lead generation, and driving tangible business growth.Key Responsibilities:- Regional Strategy & Growth Ownership:- Owning LATAM Strategy: Develop and execute a comprehensive multi-channel marketing strategy focused on achieving regional revenue and lead generation targets.- Market Intelligence: Conduct continuous competitive and market analysis to identify regional trends, customer insights, and strategic positioning opportunities.- Campaign Management & Performance:- Lead Campaign Execution: Strategically plan, launch, and monitor localized digital marketing campaigns (paid search, email, social) to drive high-quality conversions.- Reporting & Optimization: Ensure robust lead tracking, scoring, and reporting mechanisms are in place to manage regional marketing budgets for maximum ROI.- Agency & Content Governance:- Agency Management: Act as the primary manager for all external marketing, content, and SEO agencies, holding them accountable for regional performance and budget adherence.- Content Direction: Direct the strategy and localization of high-quality content to build brand authority and support the inbound funnel.- Brand & Community Engagement:- Regional Brand Presence: Lead the strategy for professional social media platforms (primarily LinkedIn) to increase brand reach and foster community engagement.- Event Support: Provide strategic oversight for all virtual and in-person marketing initiatives, including webinars and industry events in LATAM.



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