Gerente De Performance Marketing

E-commerce Specialist - Performance Marketing

About the Role Our client, a leading online retailer in (specific market niche, e.g., consumer electronics), is searching for a results-driven E-commerce Specialist with a strong focus on performance marketing. This role is integral to driving online sales, optimizing customer acquisition costs, and maximizing return on ad spend (ROAS) for their digital channels. You will be responsible for planning, executing, and analyzing performance marketing campaigns across various platforms, including paid social, search, and affiliate marketing. Based in the industrial hub of Monterrey, Nuevo León, this hybrid position allows for flexibility, combining focused remote work with essential in-office collaboration and strategy sessions. The ideal candidate is highly analytical, data-oriented, and possesses a deep understanding of e-commerce best practices. Your expertise will directly contribute to the growth and profitability of our client's online business, ensuring they maintain a competitive edge in the digital marketplace. You will have the opportunity to work with a dedicated team focused on innovation and measurable results. The strategic importance of this role in Monterrey cannot be overstated.

Key Responsibilities

• Develop and execute data-driven performance marketing strategies to drive e-commerce sales and customer acquisition.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and others.
• Monitor key performance indicators (KPIs) including CPA, ROAS, conversion rates, and LTV, and provide actionable insights.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to continuously improve campaign performance.
• Collaborate with the content and design teams to create compelling ad copy and visuals.
• Analyze website traffic and user behavior to identify conversion optimization opportunities.
• Manage affiliate marketing programs and identify potential partners.
• Stay up-to-date with the latest trends and technologies in performance marketing and e-commerce.
• Prepare regular performance reports and present findings and recommendations to stakeholders.
• Ensure alignment between performance marketing efforts and overall business objectives.

Requirements

• Proven experience as an E-commerce Specialist or Performance Marketing Manager, with a focus on driving online sales.
• Demonstrated success in managing paid advertising campaigns with significant budgets across multiple platforms.
• Strong analytical skills and proficiency in using web analytics tools (e.g., Google Analytics) and advertising platform dashboards.
• Experience with A/B testing and conversion rate optimization (CRO) techniques.
• Solid understanding of e-commerce platforms and customer journeys.
• Excellent communication and presentation skills.
• Bachelor's degree in Marketing, Business Administration, Economics, or a related quantitative field.
• Ability to work effectively in a hybrid model from Monterrey, Nuevo León.
• Proficiency in Spanish is essential; knowledge of English is advantageous.
• Detail-oriented with strong organizational skills.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid work arrangement offering flexibility.
• Comprehensive health and medical benefits.
• Opportunities for professional growth and continuous learning in digital marketing.
• Employee discounts on a wide range of products.
• A collaborative and results-oriented work culture.
• Generous paid time off.