Performance Marketing

Performance Marketing & Customer Acquisition Manager Credit Cards | FinTech

Performance Marketing & Customer Acquisition Manager Credit Cards | FinTech Mexico

Our client, a rapidly growing international FinTech, is redefining financial services in Mexico through cutting-edge technology and customer-first solutions.

As they revolutionize the credit card market, we are searching for an ambitious and results-oriented Performance Marketing & Customer Acquisition Manager to drive customer growth and scale digital campaigns.

This is more than just a job; its a chance to shape the future of finance in Mexico. Youll join a fast-paced, innovative environment where your strategies will directly impact growth, customer acquisition, and market leadership.

About the Role

As the Performance Marketing & Customer Acquisition Manager, you will be at the forefront of our clients growth strategy, leading high-impact campaigns to acquire and retain customers for their credit card products. You will leverage data-driven insights, cutting-edge tools, and multi-channel strategies to optimize performance and drive measurable results.

What You Will Do

• Develop and execute digital performance marketing strategies across paid search, social media, programmatic, and affiliate channels to drive credit card acquisitions.
• Manage and optimize end-to-end customer acquisition funnels, from awareness to conversion, ensuring maximum ROI and efficiency.
• Analyze campaign performance using advanced analytics tools, conduct A/B testing, and leverage insights to refine strategies.
• Own marketing budgets, ensuring cost-effective spend allocation and achieving key performance metrics such as CPA, ROAS, and LTV.
• Collaborate with cross-functional teams, including creative, product, and data teams, to align marketing strategies with business objectives.
• Identify and test new marketing opportunities, channels, and partnerships to drive customer growth.
• Prepare and present performance reports, insights, and recommendations to senior leadership.

Who You Are

• A performance marketing expert with a minimum of 3 years of experiencedriving digital customer acquisition, ideally within FinTech, financial services, or credit products.
• Data-driven and analytical, with deep experience using tools like Google Ads, Meta Ads, Google Analytics, and CRM platforms.
• Skilled in campaign optimization, marketing attribution models, and conversion rate optimization (CRO).
• Experienced in managing and allocating marketing budgets to maximize return on ad spend (ROAS).
• A strategic thinker with a hands-on approach, capable of managing campaigns while driving innovation and experimentation.
• An excellent communicator, confident in presenting insights and recommendations to leadership teams.

Bonus Points for

• Experience in the credit card or lending sector within a FinTech environment.
• Certifications in Google Ads, Meta Blueprint, or similar digital marketing platforms.
• Familiarity with SQL or data query tools to drive deep performance analysis.
• Knowledge of marketing automation tools and CRM platforms.

Why You Should Join

• Be part of an international team of forward-thinkers who thrive on collaboration and innovation. We value your ideas and encourage experimentation to refine our business continuously.
• Enjoy a highly competitive salary and an attractive performance-based bonus structure. We believe your contributions should be genuinely rewarding.
• Experience personal growth while making a global impact. Your work will help democratize access to financial services, fostering inclusion and unlocking new opportunities for countless individuals.
• Shape the future of digital finance. You will be part of a transformative journey, helping define the next frontier of financial services in a rapidly evolving market.

How to Apply

Are you ready to lead the charge in customer acquisition for one of Mexicos most innovative FinTech companies? APPLY NOWor contact us directly at: cv@tk-recruitment.com

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