CRM Lifecycle Marketer: Personalised Omnichannel Journeys
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Viva, Mexico's leading ultra-low-cost airline, invites you to join its GenteViva CRM Martech Lifecycle team. You will design and execute a personalized 1:1 communication strategy guiding members from onboarding to retention and reactivation, turning data into engaging, value-driven messages.
Collaborate with Data, IT, Product and Marketing to craft multi-channel journeys across email, push, WhatsApp, SMS and in-app messages, and to measure CLTV, churn, and engagement with rigorous A/B testing.
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