Product & Operations Sr. Analyst

Product & Operations Sr. Analyst

Job Locations: CO-Bogota | MX-MEX-Mexico City

ID: 2026-21492

Category: Operation & Strategy - Mobility

Employee Class: Regular

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

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Team Overview

The Passenger Loyalty team builds lasting relationships with our most valuable passengers by giving them compelling reasons to choose us more often. Through loyalty programs, targeted incentives, and product experiences, we strengthen retention, increase ride frequency, and deliver on the value we promise our passengers.

We are looking for a Passenger Loyalty Senior Analyst to own one or two key products or programs — including our Membership Program — serving a defined passenger cohort across Spanish-speaking Latin America (SSL). You will help shape their strategy, identify opportunities through data and passenger insights, build business cases, and work across teams to bring initiatives to life.

This role combines analytical depth, product thinking, and business ownership. You will be accountable for understanding what drives loyalty within your cohort and translating those insights into initiatives that deliver measurable improvements in retention and frequency while supporting sustainable business growth.

Role Responsibilities

• Define the strategy for your products or programs. Identify the passenger needs and business opportunities they should address, establish clear objectives, and develop a roadmap in partnership with relevant teams.
• Own performance for your passenger cohort. Monitor retention, ride frequency, engagement, and program adoption. Analyze user behavior and market trends to understand changes, identify gaps, and recommend actions that strengthen competitive positioning.
• Develop business cases and prioritize opportunities. Size the potential impact of new initiatives, estimate costs and expected returns, and articulate the assumptions and tradeoffs behind investment decisions.
• Translate insights into product improvements. Combine quantitative analysis, passenger feedback, and research to identify opportunities across the passenger journey. Partner with Product and Design to turn those opportunities into clear requirements and experiences.
• Lead cross-functional execution. Align stakeholders across Product, Engineering, Data Science, Marketing, Finance, Operations, CX, Marketplace, and BI on priorities, scope, timelines, and success metrics. Surface dependencies and risks early and keep initiatives moving from concept through launch.
• Design and evaluate experiments. Develop hypotheses, partner on A/B tests or pilots, and assess whether initiatives generate incremental improvements in retention and frequency. Use the findings to recommend what to scale, refine, or stop.
• Communicate results and recommendations. Turn complex analyses into clear narratives for stakeholders and leadership, explaining what happened, why it matters, and what should happen next.

Role Qualifications

Required qualifications

• 2–4 years of relevant experience in product analytics, growth, business operations, strategy, loyalty, consulting, or a related role, with demonstrated ownership of initiatives and measurable outcomes.
• Hands-on product experience. Experience partnering with product and technical teams to identify problems, define requirements, prioritize improvements, and evaluate results after launch.
• Strong analytical capabilities. Proficiency in SQL and Excel or Google Sheets, with the ability to independently analyze data, build business cases, and translate findings into actionable recommendations. Experience with additional programming languages, such as Python or R, and applying AI tools to automate workflows, accelerate analysis, or improve decisi