Especialista en Marketing Digital

About the Role

Our client is looking for a creative and analytical Especialista en Marketing Digital to join their team in Mérida, Yucatán . This hybrid role is perfect for a digital marketing enthusiast who thrives on developing and executing innovative online campaigns. You will be responsible for managing social media, SEO/SEM, email marketing, and content creation to drive brand awareness, engagement, and lead generation. The ideal candidate will possess a strong understanding of digital marketing tools and platforms, a passion for data analysis, and the ability to translate insights into actionable strategies. This position offers the flexibility of a hybrid work model, combining in-office collaboration with remote work. You will play a key role in shaping our client's online presence and contributing to their growth objectives. We seek an individual who is proactive, detail-oriented, and adept at navigating the ever-evolving digital landscape. Your expertise will be instrumental in reaching target audiences and achieving measurable results for our client. The vibrant city of Mérida serves as the backdrop for this exciting opportunity.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across various channels (social media, search engines, email, etc.).
• Create engaging and relevant content for websites, social media platforms, blogs, and email newsletters.
• Manage and optimize SEO/SEM strategies to improve search engine rankings and drive organic traffic.
• Plan and execute email marketing campaigns, including list segmentation and performance analysis.
• Monitor and analyze website traffic, campaign performance, and ROI using analytics tools.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Collaborate with design and content teams to ensure brand consistency across all digital platforms.
• Identify target audiences and devise strategies to reach them effectively.
• Manage the digital marketing budget and allocate resources efficiently.
• Report on key marketing metrics and provide insights for future campaign optimization.

Requirements

• Proven working experience in digital marketing, with a strong portfolio of successful campaigns.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Solid knowledge of website analytics tools (e.g., Google Analytics).
• Experience with content management systems (CMS) and email marketing platforms.
• Strong analytical and creative thinking skills.
• Excellent written and verbal communication skills in Spanish.
• Ability to work independently and collaboratively in a hybrid work environment.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Familiarity with the local market in Mérida, Yucatán is a plus.
• Must be able to commute to the office in Mérida for scheduled collaborative sessions.

Benefits

• This hybrid position offers a competitive salary and a benefits package that includes health insurance and paid time off.
• You will enjoy the flexibility of working both remotely and from our client's office in Mérida , promoting a healthy work-life balance.
• Opportunities for professional growth and skill development are provided through training programs and workshops.
• Be part of an innovative and dynamic marketing team.
• Our client supports continuous learning and career advancement.
• Join a company that values creativity and data-driven strategies.
• Contribute to exciting projects and make a visible impact on brand growth.