Digital Marketing Manager

hace 3 semanas

Zacatecas, México Webcreek A tiempo completo

Are you looking for an opportunity to join a highly-regarded IT development firm? Well, now is your chance

WebCreek is currently looking for a Digital Marketing Manager who has at least seven years of experience and excellent English communication skills. **This hybrid position is based in Mexico City**

**More About This Role**:
**What You'll Do**
- Oversees the planning, development, and execution of digital marketing strategies across the enterprise
- Team lead for digital marketing team, encompassing web, social media, SEO, Analytics, and collaboration on
- Lead Generation responsibilities
- Develops a comprehensive strategy and roadmaps for major website projects, ensuring goals are met and collaborating with the established cross-functional project team.
- Develops corporate social media strategies in collaboration with social media manager
- Designs processes and workflows for executing against business goals
- Works with each account and business marketing team to optimize integrated marketing communications plans for digital marketing
- Uses multiple data sources (web metrics, user journeys and testing) to deliver the right interaction at the right time in the right channel
- Establishes a set of key metrics, dashboards and reporting strategy for our digital efforts to ensure we are measuring success for campaigns, web properties, social, etc.

**Team Leadership Responsibilities**:

- Foster a team-based, growth-oriented, learning mindset within the team where all direct reports feel supported and are able to thrive
- Work with team members to manage individual workloads, provide training and coaching on agile methodology, and help ensure work is delivered effectively
- Maintain working knowledge of digital trends and how competitors are using digital tactics to differentiate themselves
- Work collaboratively with project team members from the IT team to ensure we develop and build high-quality web experiences
- Support the role the digital marketing team will play in the enterprise’s digital roadmap, and the organizational and process changes needed to sustain companywide momentum

**What You Have**
- **7+ years or more in digital marketing or coordinating complex website builds and multichannel campaigns**:

- **7+ years or more managing a high-performing, cross-functional team (agency/in-house)**:

- Fluency in English is required
- Experience creating digital strategies that successfully meet KPIs and effectively drive results.
- Mastery of agile methodology and principles
- **Relevant experience using Adobe Experience Manager, Salesforce CRM, Marketo, SproutSocial**:

- Experience building websites leveraging content management systems (Adobe Experience Manager experience preferred)
- Excellent analytical, strategic conceptual thinking and consulting skills
- Familiarity with media and performance measurement as well as attribution and media mix modeling
- Strong influence and negotiation skills
- Proven ability to effectively drive people, process, and technology change in a dynamic environment
- Clear talent for building and developing relationships with team members, direct reports and cross-functional groups
- Superior written and verbal communication skills, including a proven ability to explain complex digital concepts and technologies to senior business leaders, as well as business concepts to technologists
- Experience in starting up a new team is a plus
- Agency or management consulting experience is a plus
- Education: Bachelor’s or master’s degree in business or related field, or relevant work experience

Application Question(s):

- Are you willing to work in a Hybrid Set up in Mexico City?

**Experience**:

- Digital Marketing: 7 years (required)
- Leadership: 7 years (required)
- Agile Methodology: 5 years (required)
- Adobe Experience Manager: 5 years (required)
- Salesforce CRM: 5 years (required)
- Marketo: 5 years (required)
- SproutSocial: 5 years (required)

**Language**:

- English (required)

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