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Website Product Manager

hace 3 meses

Iztapalapa, México Turnitin, LLC A tiempo completo

**Company Description**

Turnitin has offices in Australia, India, Indonesia, Germany, Japan, Korea, Mexico, the Netherlands, the Philippines, Sweden, Ukraine, the United Kingdom, and the United States. Our diverse community of colleagues are all unified by a shared desire to make a difference in education. Come join us, and let's make change together.

We are seeking a skilled and experienced Website Product Manager to coordinate the strategic planning, development, and maintenance of our company's websites. As the Website Product Manager, you will play a crucial role in ensuring that our web presence aligns with the organization's goals and objectives.

You will be primarily responsible for defining requirements for both new and existing foundational services, crafting a shared vision via a technical web product roadmap and facilitating projects with your Web Developers and Global Marketing partners throughout the development lifecycle.

You will be expected to consider aspects like interoperability, performance and business cost/impact when working with your engineering partners to scope new features, capabilities and services. Strong ability to work with cross-functional teams as well as collaborate with other Product Managers and stakeholders across the organization.

As part of a Digital Marketing team - acting as internal agency - the web development team that supports Global Marketing and the organization (i.e. internal clients) serving the globe, you will work collaboratively with cross-functional teams in supporting all of the Turnitin organization’s portfolio of products in achieving revenue targets by providing a first-class website service that meets and exceeds the expectations of colleagues and customers

**Responsibilities**
- Partnering with Web Developers and other global marketing leads to define web requirements and lead implementing a strategic vision for the company's web presence, ensuring alignment with overall business goals.
- Remove roadblocks, and quickly respond to change/uncertainty through articulating options, implications, and outcomes that inform strategic decision making.
- Efficiently allocate resources, including personnel, tools, and technology, to maximize the effectiveness of the web development team.
- Facilitating web developer team planning, refinement and retrospective sessions.
- Create alignment across work tracks with a shared web product vision and roadmap.
- Keep stakeholders informed of project progression and website priorities.
- Work with the Digital Demand Gen and Marketing Operations teams to enable the proper mechanisms for global digital campaigns, including integrations with Pardot forms, 3rd party advertising channels, and channel reporting.
- Oversee and enforce best practices and quality standards, established by the Sr. Developers, for web development, code quality, performance, and security.
- Collaborate with cross-functional teams, including marketing, design, product, and IT, to understand their requirements and ensure web projects meet their expectations.
- Work collaboratively with Digital Demand and 3rd party agencies to develop, execute, and optimize organic search, website conversion, forms, and landing pages for key markets through keyword research and A/B testing.
- Demonstrate a strong understanding of SEO and website conversion rate optimization practices. Ensure website content and technical work aligns with the SEO strategy.
- Forecast site traffic for resource allocation, capacity planning, and site performance.
- Monitor and analyze web traffic and user behavior, using data to inform decisions and improve website performance. Forecast conversion rates.
- Oversee content update governance to protect the global brand image and anticipate demand for projects.
- Maintain web security measures ensuring compliance with global regulations and industry standards. Be alert to any potential security threats and vulnerabilities.
- Stay up to date with industry trends and emerging technologies, advocating for their integration into the web development process to enhance user experience and functionality.
- Have a long-term vision for the company's web presence.

**Qualifications** Requirements**
- 3+ years of experience as a Technical Business Analyst/Product Owner/Product Manager or a similar role.
- Demonstrated ability to understand and discuss technical concepts, manage trade offs, and evaluate opportunistic innovative ideas with technical and non-technical partners.
- Strong analytical and quantitative skills with the ability to use data and metrics to back up assumptions and recommendations.
- Proven success in Agile product management, development and product ownership competencies including experience with JIRA (or equivalent) systems for backlog management, project status and work tracking.
- Exceptional communication, collaboration, and leadership skills
- Ability to work autonomously as well as part of a team
- Self-motivated an