Digital Commerce Manager

hace 2 semanas

Ciudad de México The Coca-Cola Company A tiempo completo

Why being part of Coca Cola Latin America?

We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

Position Overview:
The role is responsible for leading the commercial strategy and ensuring the right execution online, with the objective of increasing the incidence of Coca-Cola beverages in the Grocery digital channels. The role will support the development of Business Plans to achieve short-term and long-term results. Accountable for P&L and promotional calendar, needs an active role in aligning and implementing the plan with multiple stakeholders nationally.

**Job profile / Main Responsibilities**:
- Accountable for all commercial strategy and negotiation of partnership´s agreements and contracts.
- Manage key customer relationships to collaborative on building the activation calendar by briefing marketing for brand/communications needs while co-developing customer plans with bottlers and customer.
- Lead the digital channel strategy, defining the right portfolio and price positioning according to each business model. Use the Right Execution Index to ensure the correct channel execution and development.
- Development and implementation of plans with the bottler´s team to increase the incidence of Coca-Cola beverages in digital channels and achieve business targets (NSR, GMV, SOV targets).
- Define the promotional calendar, incentives, and commercial activities.
- Develop Digital Capabilities such as ICE, Digital Shelf, One Source of Truth (Data), Digital Bottler Certification. Follow up on orders and analysis of various process, quality and performance indicators (eg CTR, ROAS, SOV, GMV, Clicks, Impressions)
- Collaborates with KOSystem network to speed-up the commercial and execution strategies in the digital market.
- Develop deep understanding of key customer/Consumer needs and requirements to prepare customized solutions.
- Always challenges current end-to-end business reality and brings alternative ways of creating and capturing digital value.
- High level of influence and peer relationship with multi-functional teams local and regional (bottler, sales, trade, KA)

**Skills and Competencies Required**:

- Bachelor Degree
- Experience within the CPG or e-commerce industry
- Strong experience in the commercial area and P&L management
- Experience with digital channels / e-commerce or leading innovation projects. Recommended experience developing platforms such as Amazon, Rappi, Cornershop.
- Strong ability to manage and influence diverse stakeholders
- Strong planning, communication, and collaboration skills.
- People Management skills
- Languages: Spanish and English
- Desired organizational behaviors: Empower, Curious, Agile and Inclusive

**Skills**

Social Media; Creativity; Marketing Campaigns; Negotiations; Paid Search Marketing; Programmatic (Inactive); Marketing Strategies; Project Management; Data Driven; Video Creation; Digital Media; Microsoft Office; Search Engine Optimization (SEO); Communication; Digital Display; Google Analytics; Analytical Problem Solver (Inactive); Influence; Search Engine Marketing (SEM); Teamwork; Connections Planning; Agency Management
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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