Analyst Portfolio Activation

hace 1 mes


Federal, México Coca-Cola A tiempo completo

**POSITION OVERVIEW**:MARKETING PORTFOLIO MANAGER MÉXICO**
- ** Collaborate to develop and implement México Portfolio Strategy** detecting business opportunities with value added analysis from local context, consumer, distribution channels and brands & category performance.
- ** Participate in local calendars alignment & plans integration** with operations, bottlers and all marketing & company areas (finance, technical, PAC, SRA).
- ** Manage DME of assigned projects ensuring** fully funded business** and participate in DME** conversations/negotiations with Bottling Partners.
- ** Provide market insights** and **drive alignment** across functions, to help prioritize opportunities and advance execution of programs. Monitor the local competitive scenario.
- ** Live & Promote **the 5 core leadership behaviors and live the new culture values.

**Key responsibilities**:
1- **Business Plan**:Deliver assigned projects & brands results in full integration with operations and bottlers addressing locally relevant issues & participating in DME allocation. Lead multidisciplinary teams to become projects
2- **Projects Implementation and supervision**, **DME management, P&L responsibility**: execute Integrated Marketing Programs and DME management in alignment with operations team. Participate in calendar & DME definition. Execute, based in BP priorities, day-to-day action plans in the market. Post evaluate plans feeding back all necessary learnings.
3- **System management**: Participate in the dialogue and influence local operation function and Bottlers on day to day topics. Identify and address local marketing or brand related issues risen by the local Bottlers or operations and propose & coordinate action plans to provide solutions.

4- **Provide local data & insights** and drive alignment across functions to ensure local relevance on implemented plans. Identify and propose local initiatives opportunities in México market and distribution channels. Monitor the local competitive scenario
5- **Growth Behaviors**: Promote the 4 Company growth behaviors:

- ** Empowered (**Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes)
- ** Version 1.0, 2.0, 3.0 (**Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better.)
- ** Inclusive (**Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other.)
- ** Curious (**Keep seeking, never settle. Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo.)

**Job Requirements**
- ** Years of Experience: at least 5 years of experience in marketing / trade-marketing / shopper marketing areas.**:

- ** Skills: Innovation, Leadership, Communication, Persuasion and negotiation skills.**:

- ** Location: based in México.


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