Copywriter
hace 2 semanas
Background.
Digital Finance International is developing a Mobile banking app under a new Brand on the Mexican market.
On the current (MVP) stage of product we are developing a prototype of a landing website in English, along with additional content for the app itself - stories and lifehacks sections.
The website prototype contains pages with functional, visual and product information content that amounts to roughly 6000 characters (with spaces).
Stories and lifehacks are meant to assist our customers in using the app. The stories’ character count amounts to about 1700 (170 characters each), and the count for Lifehacks is about 3500.
Additionally, in order to guide our communications, we have developed the Brand platform and Tone of Voice documents that reflect our brand’s values, mission, target audience specifics.
Brand communication through different messages and touch points should create a specific image on the market among our target audience.
Target:
Verify communication text and messages:
- You shall receive a prototype copy written by our creative team in English and the main objective is to translate it into Spanish creatively, but according to our corporate Tone of Voice, Brand Values and basic Brand communication
- Add comments to the copy on Figma, containing suggestions for change, the comments will be later transferred onto the prototypes by DFI
Basic Requirements for the copywriter:
- Copywriting experience in financial segment in Mexico (banks, financial institutions, financial services, financial media)
- Knowledge of financial products, terms and wording
- Spanish as a first language
- good working knowledge of English language
- Professional and excellent writing skills
DFI will provide:
- Website design prototype with the copy drafted by the creative team in English
- Brand values description
- Key messages and communication points concerning our brand
- Tone of voice (explains basic principles of communication and which tonality is acceptable in terms of sense of humor, familiarity with the customer, what kind of image of our Brand should be created)
Results: Website Prototype, Stories and Lifehacks copy, developed in Spanish for the Mexican market in accordance with the Tone of Voice.
Tipo de puesto: Tiempo completo
Salario: $35,000.00 - $35,500.00 al mes
Lugar de trabajo: Empleo remoto
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