Brand Strategy

hace 2 meses


Tlahuac, México Outliers A tiempo completo

**Brand Strategy & Content Marketing**

**Estamos buscando personas como tú**

Estamos buscando un desarrollador de contenidos que agilizen la labor del equipo de ventas y generación de demanda por un lado, así como crecer el awareness de nuestra marca a través de contenido de alto valor.

**Funciones**
- Estudiar los productos de la empresa para determinar mensajes claves para el cliente en base al Benefit Ladder de nuestros clientes y prospectos
- Traducir contenidos marketing existentes de partners y tropicalizarlos
- Realizar análisis competitivos para determinar nuestra propuesta única de valor en cada solución/ producto
- Seguir y analizar las tendencias del mercado para posicionar los productos
- Desarrollar sales plays en base a perfiles identificados y problemáticas de las industrias a las que nos dirigimos
- Adaptar sales plays al medio de comunicación (correo, redes, llamadas en frio)
- Desarrollo de:

- Presentaciones ejecutivas L0 y L1 para todas nuestras líneas de negocio
- Call guide
- Reportes
- Brochures especializados
- Listas de funcionalidades de producto
- Casos de éxito y referencias
- Data sheets, etc

**Requisitos**
- Lic. Periodismo, Periodismo digital, Comunicación & Marketing o a fin
- 26 años en adelante
- Inglés intermedio - avanzado
- 4 años desarrollando sales play de ventas resaltando beneficios para el usuario, propuesta única de valor, blogs, reportes de industria, entrevistas a influenciadores de industria para empresa de tecnología.

**Conocimiento en**:

- Marketing Strategy, positionning, messaging, copywritting, content writing
- Con buen entendimiento de los procesos de negocios y uso de tecnología / experiência previa en cargos similares.
- Gusto pronunciado por marketing y ventas en área de tecnología

**Habilidades**
- Curiosidad
- Capacidad de identificar mensajes claves para audiencias por escala de beneficios
- Creatividad, perspectiva, actitud positiva > estar en la capacidad de redactar artículos y otros materiales que llamen la atención de la audiencia
- Capacidad de generar contenido original
- Excelentes habilidades de investigación, análisis, síntesis y comunicación

**Prestaciones**:

- Seguro de gastos médicos mayores
- Trabajar desde casa
- Vales de despensa
- Vales de restaurant

Somos una empresa de consultoría en tecnología, un Great Place to Work, líder en innovación en TI. Nos encantaría que formaras parte de nuestro equipo
**Interesados, mandar CV.**

Tipo de puesto: Tiempo completo

Salario: $4,848.25 - $17,994.20 al mes

Horario:

- Turno de 8 horas

Prestaciones:

- Seguro de gastos médicos
- Vales de despensa
- Vales de restaurante

Fecha de inicio prevista: 02/01/2023


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