Content & Community Lead
hace 3 semanas
As a **Content & Community Lead **, the work you do here will have a direct impact on millions of users across Mexico. You are a master of spoken and written words to help educate, excite, and promote our expansion in a rapidly changing wellness space. Your skills are grounded as a writer but your impact on the customer experience goes way beyond words. You possess a talent for transforming great ideas into engaging content and has a passion for storytelling and managing the digital channels (web, social media etc.). We are looking for a creative who enjoys selling their ideas as much as they love crafting them.
**What we are looking for in you**
- Content that is Discoverable, Findable, Usable, and Maintainable is your jam
- Proficient in defining key messages to create accurate, organized, compelling, and approvable content assets across formats
- Passion and know-how of the wellness industry and its respective targets
- Knowledge of content strategy and UX best practices
- Bachelor’s degree in business, marketing, technology, or a relevant field of study
- Prior experience articulating content marketing strategies & community management of various digital channels (websites, social media, kiosks etc.) with a clear onus on users, data, buyer personas and channel affinity.
- Experience working with brand marketing, marketing automation tools, content management systems, social media tools
- Around 3-5 years of professional experience working in with Content Marketing, Community Management/Web Mastering and Content Writing.
- Strong communication skills in Spanish and English — you clearly articulate your recommendations and decisions, whether verbal or written. (Experience with Copywriting in English is not a must, but is a plus)
- Ability to manage multiple tasks simultaneously and excels at time management
- Excels in team-oriented environments; works best in a team
- Analytical, results-oriented, and impact minded
**What you can look forward to in the job**
- Own & create holistic modular content strategies accompanied by a detailed editorial calendar focused on hyper-personalized targeting that consists of awareness, consideration, conversion and advocacy across all digital channels and medias
- Manage and lead the Social Media community of _kinezis _including publications, user support and strategies connected to amplifying the community of _kinezis _.
- Conduct competitive content reviews. Audit existing content, including its overarching architecture and organization in the form of written, audio, visual, and other content types.
- Drive and participate in user research activities and help find and articulate actionable user insights to guide content strategy.
- Determine user needs by working backwards from FAQs, user research, and partnering with product owners to define personalized content types and messaging.
- Compellingly communicate kinezis’s story and design sensibility to envision and organize how content will be presented in online and offline formats.
- Create digital asset meta documentation including URLs, SEO tags, OG tags, Alt tags, meta descriptions, and more.
- Work with creative teams to specify visual assets, design, and content treatment, as well as ensure that user interface requirements are met.
- Monitor, and interpret trends in multicultural and general market culture to identify commonalities and nuances of content consumption among our customer groups.
**The Nice-to-Haves**
- Experience with Copywriting in English is not a must, but is a plus
- Experience with analytics tools - Google Analytics etc.
- Experience with content marketing tools - Hubspot, Hootsuite, Buffer etc.
- Expertize in localization and the challenges of writing for a global audience.
- Project management experience specifically with Agile & SAFe methods
- Experience working in a creative agency, consulting capacity and/ or startup is a plus.
- Experience working within any of the strategic areas of Branding, UX Research, Product Design, Creative Design, Product Management, Consulting and SEO is a real plus.
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