Senior Brand Executive

hace 3 semanas

Guadalajara, México Brown-Forman A tiempo completo

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:
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Quote from Hiring Manager

The Senior Brand Executive will coordinate & execute the most important initiatives to reinforce the leadership of New Mix, one of the biggest brands in Mexico.

Meaningful Work From Day One:
The Senior Brand Executive will collaborate with the Brand Manager in analyzing brand challenges and creating & executing brand initiatives, will plan, develop, coordinate and direct the execution of brand communication initiatives for: paid media, activation &, PR on all channels (including On and Off Premise).

This position should provide relevant information to the brand manager on consumer, market and competencies to contribute to building brand performance and value.

What You Can Expect:
Main Objectives:
- Actively contribute to the construction of powerful and long-lasting brands.- Contribute effectively to the conception, creation and monitoring of annual brand plans.- Direct the development, execution and monitoring of brand initiatives across channels and platforms.- Develop leadership and convincing skills with the organization.

**Responsibilities**:
- Actively participate in the development of annual brand plans.- Develop periodic brand reviews identifying key challenges and opportunities and translating them into proposals that can be implemented.- Analyze and synthesize brand KPIs (SOM, DISTRIBUTION, KBHM, etc.) generating relevant information.- Monitor and supervise the P&L of the brand. - Responsibility and monthly control of A&P budget.- Analyze industry and competitor trends and activities, presenting proposals for key findings.- Develop monthly brand reports with key information and recommendations.- Direct and manage strategic partnerships (agencies, internal areas and staff, customers, suppliers, etc.).- Create briefs, projections of proposals and recommendations, as well as; manage daily work (follow-up, feedback, etc.).- Management of assigned projects: time, resources, project closure; results, key learning.- Total responsibility for VAP platform - Market visits (On & Off Premise) to ensure the proper execution of the brand strategy, detect and solve areas of opportunity.- Interaction of strategic partners as co-responsible for the assigned brand.- Presentation of marketing initiatives to the sales force, trade marketing and other audiences.- Ensure that brand guidelines are executed according to brand strategy in paid media, BTL, PR, On & Off Trade.- Build a solid internal network.- Total responsibility for daily brand management activities (invoice control, MMR system).

What You Bring to the Table:
- Education: College/University (Bachelor or Equivalent); Marketing, Business or similar.- Experience: At least 2-3 years of proven brand-building and marketing success stories.- Preferably in FMCG's global companies and recognized brands.

Job Competencies:
- Brand building mentality and strategy.- Strong analytical and numerical skills.

Personal Skills:
- Strategic vision, leadership and proactivity.- Ease in communicating and influencing others.- Teamwork and good interpersonal skills in a multicultural environment.- Creative, innovative and curious.- Results/achievement oriented- Ability to succeed in a fast-moving and changing environment.- Ability to deal with ambiguity and frustration.- Consolidate leadership, communication, negotiation and convincing skills.- Able to solve problems in an innovative and strategic way.- Multitask and able to manage digerent projects at the same time.- Solve problems in creative and innovative ways.- Creative thinking based on the collection and interpretation of information and data.- Mastery of the latest trends in graphic design, web and audiovisual production.- Interaction with global brand teams.- Market research (brand, category, competitors and consumers - Nielsen / ISCAM).- Digital marketing focused on the end consumer.- Understanding of ʉinance and brand P&L.- Leadership of multifunctional teams.

What Makes You Unique:
- Experience: preferably in RTD, beer or massive products companies

Who We Are:
Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table- Many Spirits, One Brown‑Forman
- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.- Cultivating a Caring Culture
- We know that our strong culture is one of the many rea

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