Senior Data Analyst

hace 2 semanas

Zapopan, México Bizee A tiempo completo

We are seeking a highly skilled and experienced Senior Data Analyst to join our growing team. As a Senior Data Analyst, you will play a pivotal role in driving data-driven decision-making across our organization. The primary focus of this position will be on analyzing marketing efficacy, product efficiency, Google Analytics, and other first-party data to provide actionable insights and recommendations.

**Responsibilities**:
**1. Marketing Spend Analysis**:

- Analyze and assess the effectiveness of marketing campaigns, channels, and initiatives.
- Collaborate with marketing teams to optimize spend allocation and maximize ROI.

**2. Product Efficiency Evaluation**:

- Conduct in-depth analysis of product performance metrics, identifying areas for improvement and growth.
- Provide insights on product usage, customer behavior, and user experience.

**3. Google Analytics Expertise**:

- Utilize Google Analytics to extract meaningful insights regarding website traffic, user engagement, and conversion rates.
- Implement tracking mechanisms to capture relevant data for analysis.

**4. First-Party Data Analysis**:

- Work with various first-party data sources to derive valuable insights about customer behavior, preferences, and trends.
- Collaborate with cross-functional teams to integrate and leverage first-party data effectively.

**5. Dashboard and Report Creation**:

- Design and develop dashboards and reports that visualize key performance indicators and metrics.
- Present findings to stakeholders in a clear and understandable manner.

**6. Data Quality and Governance**:

- Implement and enforce data quality standards to ensure accuracy and reliability.
- Collaborate with data engineers to optimize data pipelines and maintain data integrity.

**7. Advanced Statistical Analysis**:

- Conduct hypothesis testing and A/B testing to validate findings.

**8. Cross-Functional Collaboration**:

- Collaborate with marketing, product, and other teams to understand business requirements and provide data-driven recommendations.
- Act as a key liaison between data and business stakeholders.

**Requirements**:
**1. Education**:

- Bachelor's or Master's degree in Statistics, Mathematics, Data Science, or a related field.

**2. Experience**:

- Minimum of 5+ years of experience as a Data Analyst, with a focus on marketing and product analysis.
- Proven experience with Google Analytics and other relevant analytics tools.

**3. Technical Skills**:

- Proficiency in SQL for data extraction and analysis.
- Experience with statistical analysis tools (R, Python, etc.).
- Knowledge of data visualization tools (e.g. Power BI).

**4. Analytical Mindset**:

- Strong analytical and problem-solving skills with a keen attention to detail.
- Ability to derive actionable insights from complex datasets.

**5. Communication**:

- Excellent verbal and written communication skills, with the ability to convey technical findings to non-technical stakeholders.

**6. Business Acumen**:

- Understanding of business processes and a strategic mindset for aligning data analysis with organizational goals.

Pay: $35,000.00 per month

Ability to Commute:

- 45136, Zapopan, Jal. (required)

Ability to Relocate:

- 45136, Zapopan, Jal.: Relocate before starting work (required)

Work Location: In person

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