Trafficker Mkt

A **Trafficker **will serve as a key member of the marketing team in order to increase brand awareness, drive conversions, reduce cost per lead and ultimately generate revenue.

This position requires a big-picture thinker with the ability to effectively manage paid marketing campaigns across video, audio, paid search, social, and programmatic channels continually monitoring marketing effectiveness and identifying opportunities across a range of KPIs and developing regular reporting schedules.

**Responsibilities**:

- Conduct customer, competitive, keyword and industry research that yields high-performing creative, campaigns, and bidding strategies.
- Provide data-driven recommendations to the creative team to inform new asset creation
- Optimize spending strategy leveraging key target audience segments, geographies, audience funnel opportunities, and a strong A/B testing framework.
- Monitors and reports on KPIs, general advertising and trends to inform new and existing marketing and communications strategies.
- Partner with external agency to structure, launch and manage campaigns using relevant third-party advertising platforms.
- Actively identify new opportunities for optimizations and testing and work with internal analytics teams and external agencies to assess opportunity and feasibility.
- Manage and track budgets and invoicing to ensure all paid marketing efforts are completed within the allocated budget as cost-effectively as possible.
- Ensure all data collected from paid marketing efforts is integrated across CRM and other technical stacks.

**Requirements**:

- Bilingual: Fluent in English and Spanish.
- Bachelor's degree in business, advertising, marketing, or communications.
- 3+ years of experience in Paid Marketing planning and execution.
- Success driving results across paid search, paid social, display and affiliate channels both mobile and desktop (e.g., Facebook/IG, Twitter, Linkedin,Google, Bing, Tik Tok)
- Understanding of optimization algorithms, bid types, targeting, and buying strategies across existing and emerging marketing platforms.
- Proven experience with Meta Business Suite, Google Ads Manager and modern business intelligence tools.

Tipo de puesto: Tiempo completo, Por tiempo indeterminado

Salario: $27,000.00 - $32,000.00 al mes

Horario:

- Lunes a viernes

Prestaciones:

- Vacaciones adicionales o permisos con goce de sueldo
- Vales de despensa

Consideraciones ante el COVID-19:
Filtro diario de temperatura al ingresar, cuestionario covid, uso obligatorio de cubreboca en todo momento, así como respetar la sana distancia de acuerdo a la señalización en oficinas.

Experiência:

- content manager: 3 años (Obligatorio)

Idioma:

- Inglés (Obligatorio)

Lugar de trabajo: Una ubicación

Fecha límite para postularse: 10/02/2023
Fecha de inicio prevista: 13/02/2023