Digital Marketing Specialist

hace 2 semanas

Desde casa, México Pavago A tiempo completo

**Position Type**: Full-Time, Remote
**Working Hours**:EST

**About Pavago**:
Pavago is seeking a highly skilled Digital Marketing Strategist for a B2B software company. In this role, you will play a pivotal part in crafting and executing the digital content strategy to increase brand visibility and generate qualified leads across multiple digital channels. The position blends creative storytelling with data-driven decision-making to deliver impactful marketing results.

**Key Responsibilities**:

- **SEO**: Develop and execute an SEO strategy focused on keyword research, on-page optimization, and technical SEO improvements. Use tools like Google Analytics, SEMrush, and Ahrefs to track and refine SEO performance. Optimize content for better rankings and increased organic traffic
- **Content Strategy**: Develop and manage an editorial calendar for blogs, newsletters, and social media. Write and edit B2B content aligned with SEO best practices. Collaborate with designers to create multimedia content (videos, infographics). Monitor content performance and optimize based on data insights.
- **Editorial Calendar Management**: Create and maintain an editorial calendar for blog posts, newsletters, and social media content, ensuring timely and consistent delivery across channels.
- **B2B Content Creation**:Write and edit engaging B2B content that resonates with our target audience, integrating SEO best practices for maximum reach and impact.
- **Performance Analysis**: Monitor content performance across all channels, analyze metrics, and make data-driven recommendations for continuous improvement.
- **Social Media Strategy**: Lead and execute social media strategy across LinkedIn, Twitter, Facebook, and YouTube, optimizing for engagement and brand visibility.
- **Paid Social Campaigns**: Design and implement paid social media campaigns, optimizing for lead generation and ROI.
- **Engagement**: Build relationships with followers and industry participants through active engagement and participation in relevant conversations on social platforms.
- **Social Media Metrics**: Track and analyze social media metrics, adjusting strategies as needed to enhance engagement and follower growth.
- **Digital Asset Creation**:Develop creative briefs for digital content across all platforms, maintaining brand consistency while ensuring creative freedom.
- **Multimedia Content Production**:Coordinate with designers or create visual assets (videos, infographics, presentations) that resonate with our target audience.
- **Digital Asset Management**:Maintain a structured digital asset library, ensuring assets are easily accessible for use in campaigns and content creation.

**Required Skills & Experience**:

- **Experience**:3+ years of B2B digital marketing experience, preferably within the software or SaaS industry.
- **SEO & Content Optimization**:Proven expertise in SEO, content writing, and on-page optimization.
- **Social Media Management**:Hands-on experience managing multiple social media channels for business purposes.
- **Analytical Proficiency**:Strong data analysis skills and familiarity with marketing analytics tools.
- **Communication**:Excellent writing and editing skills with a focus on clear, concise, and engaging B2B content.
- **Design Skills**:Basic design skills using tools like Canva or Adobe Creative Suite for social media and digital content creation.

**What Makes You a Perfect Fit?**:

- **Creative & Analytical**:You’re able to blend creativity with analytics to optimize content and campaigns for maximum engagement.
- **Proactive**:You take the initiative to optimize processes, improve content performance, and stay on top of industry trends.
- **Results-Oriented**:You are driven by measurable outcomes and understand the importance of KPIs like organic search traffic, engagement rates, and lead generation.
- **Adaptable**:You are open to new digital tools and marketing platforms and able to shift strategies based on data insights.

**What Does a Typical Day Look Like?**:
Your day will start with a morning planning session where you'll review key metrics, analyze recent campaign performance, and adjust priorities as needed. You will spend the majority of your day focusing on content creation (blog posts, social media updates, and newsletters), with dedicated time for SEO and technical optimizations. Collaboration will be a key part of your day, as you'll regularly check in with the marketing team during stand-ups, and align on strategy and upcoming deliverables. Afternoons will be spent on creative production, campaign management, and strategic projects such as content audits, competitor analysis, or longer-term planning. Your day will wrap up with metrics review and preparing content for the following day.

**Interview Process**:

- **Initial Phone Call**: A brief conversation to discuss your experience, motivation, and fit for the role.
- **Technical Interview**:A hands-on discussion of your SEO expertise, cont

  • Digital Operations Specialist

    hace 4 semanas

    Desde casa, México StratDev Digital Marketing A tiempo completo

    **About Us**:Are you ready to join a team of young professionals at a high-growth startup agency? StratDev Digital Marketing is a full-stack digital marketing agency looking for a dynamic and qualified individual to join our in-house team as a **Digital Operations Specialist**. This versatile role will involve a variety of tasks and projects across multiple...

  • Digital Marketing Specialist

    hace 3 semanas

    Desde casa, México J. Blanton Plumbing A tiempo completo

    Join J. Blanton Plumbing, a rapidly growing US-based company, as a dynamic Digital Marketing Specialist. You will play a pivotal role in boosting our online visibility, driving engagement, and growing our brand. **Key Responsibilities**: - Forge and nurture partnerships with local businesses, chambers of commerce, and organizations to enhance brand...

  • Digital Marketing Specialist

    hace 2 semanas

    Desde casa, México Wing Assistant A tiempo completo

    **Digital Marketing Specialist (Remote)** Wing is on the exciting mission of redefining the future of work for companies worldwide! We are looking to be the one-stop shop for companies that are looking to build world-class teams & place their operations on autopilot. And we’re looking for a Bilingual Digital Marketing Specialist! **Duties and...

  • Digital Marketing Specialist

    hace 2 semanas

    Desde casa, México Wing Assistant A tiempo completo

    **Digital Marketing Specialist (Remote)** Wing is on the exciting mission of redefining the future of work for companies worldwide! We are looking to be the one-stop shop for companies that are looking to build world-class teams & place their operations on autopilot. And we’re looking for a Digital Marketing Specialist to start immediately! **Duties and...

  • Digital Marketing Specialist

    hace 3 semanas

    Desde casa, México Legendary Social Media Inc. A tiempo completo

    **Location**: Remote **Key Responsibilities**: - Upload and update Meta and Google Ads. - Conduct a comprehensive analysis of marketing campaign performance across various digital platforms. - Leverage analytical tools to present data-backed recommendations to the marketing team. - Work collaboratively with the team to translate analytical findings into...

  • Digital Marketing Specialist

    hace 2 semanas

    Desde casa, México JAAK-IT S.A.P.I. DE C.V. A tiempo completo

    Somos una empresa 100% mexicana que desarrolla y ofrece soluciones tecnológicas en biometría facial. Estamos en búsqueda de nuestro próximo Rockstar para integrarse a nuestro equipo como **Especialista en Marketing Digital** Si tienes de **2 a **_**3 años de experiência **_**en marketing digital, coordinador de redes sociales, desarrollo e...

  • Editor de Video para Medios Digitales

    hace 3 semanas

    Desde casa, México Digital Crew - Marketing Digital A tiempo completo

    AGENCIA DE MARKETING Y PUBLICIDAD SOLICITA **EDITOR DE VIDEO** PARA QUE SE INTEGRE AL DEPARTAMENTO DE PAID MEDIA PARA CREAR Y OPTIMIZAR CONTENIDO AUDIOVISUAL DE ALTA CALIDAD PARA CAMPAÑAS DIGITALES MAS RELEVANTES COMO YOUTUBE, META ADS, TIK TOK, GOOGLE DISPLAY, ENTRE OTROS. CON EL PROPÓSITO DE FORTALECER LA COMUNICACIÓN VISUAL DE LAS CAMPAÑAS Y MAXIMIZAR...

  • Especialista en Marketing Digital

    hace 4 semanas

    Desde casa, México PM Digital, LLC A tiempo completo

    (Las Solicitudes por indeed no serán atendidas) **Info del puesto: Crear, implementar y manejar campañas con las estrategias más avanzadas de marketing digital para ayudar a escalar a compañías de energías renovables. Tu trabajo diario consiste en hacer onboarding efectivo de clientes, medir y optimizar las campañas lanzadas para obtener resultados...

  • Digital Marketing Coordinator

    hace 2 semanas

    Desde casa, México Viral Ideas Marketing A tiempo completo

    **Primary Responsibilities**: **Social Media Coordination and Strategy**: - Plan, coordinate, and strategize weekly social media posts across various platforms. - Collaborate with the video editing team to create engaging social media content. - Track and analyze KPIs related to social media performance to optimize content and strategies. - Be comfortable...

  • Influencer Marketing Specialist

    hace 2 semanas

    Desde casa, México Mosaic Global A tiempo completo

    We are looking for a Full-Time Influencer Marketing Specialist for an American Platform that offers a new exciting space for influencers to publish content. This person must have an outstanding English level, great interpersonal and negotiation skills. **Key Responsibilities**: - Identify, outreach, and build strong relationships with influencers and...

  • Marketing Specialist

    hace 2 semanas

    Desde casa, México Pivot Solutions LLC A tiempo completo

    **About Us** Pivot Solutions specializes in Accounting, Estimating, Marketing, and Human Resources Services, providing businesses with the tools they need to succeed and grow. Our commitment to excellence drives us to deliver high-quality services, including accurate bookkeeping, payroll processing, tax preparation, financial analysis, cost estimation,...

  • Marketing Digital

    hace 3 semanas

    Desde casa, México UM Reclutamiento A tiempo completo

    **Descripción completa del empleo** MARKETING DIGITAL *Descripción del Puesto:* IVD Ubicada en Ciudad de México, busca tu talento en MARKETING DIGITAL, para unirse a nuestro equipo. Este rol integral implica la creación y ejecución de estrategias de marketing digital, con un enfoque especial en Google Ads y Facebook Ads. **Responsabilidades**: -...

  • Google Ads

    hace 4 semanas

    Desde casa, México Zoek Marketing A tiempo completo

    **We are Zoek Marketing, a digital marketing company based in Orange County, CA, with offices and employees across the US, Mexico, and the Philippines. Since 2015 we have been the go-to source for SMBs to get found online through our cost-effective Web Design Strategies, Graphic Design, and SEO packages.** **We are seeking a highly skilled and experienced...

  • Digital Advertising Specialist

    hace 4 semanas

    Desde casa, México Eviva Media A tiempo completo

    We are seeking a highly motivated and results-driven Digital Advertising Specialist to join our team. As the Digital Advertising Specialist, you will be responsible for producing awe-inspiring results via Google, Facebook, and LinkedIn ad campaigns. You will work closely with clients to understand their objectives and create an advertising strategy that...

  • Digital Marketing Associate

    hace 3 semanas

    Desde casa, México On The Line Marketing A tiempo completo

    **Company**: On The Line Marketing **Salary**$900 - $1,100 USD **About us**: On The Line Marketing is a digital marketing agency dedicated to empowering small and medium-sized businesses in Maryland and Pennsylvania. We specialize in crafting customized SEO, PPC, and social media strategies that drive business growth and enhance online presence. Our...

  • Marketing Specialist

    hace 2 semanas

    Desde casa, México Instructure A tiempo completo

    Instructure is looking for a Marketing Specialist based in Mexico to support our growing marketing efforts in Latin America. This role is ideal for a creative and versatile marketer with experience in content marketing who can also support broader marketing initiatives, including social media content creation, event coordination, and webinar...

  • Marketing Account Manager

    hace 3 semanas

    Desde casa, México Swing Media Marketing A tiempo completo

    **Ubicación**: TIJUANA (Remoto) **Empresa**: Swing Media Marketing **Industria**: Marketing Digital **Especialización**: Estrategias de Marketing Digital para Médicos y Servicios **Tipo de Puesto**: Tiempo Completo **Salario inicial**: $10,000 MXN mensuales + Certificaciones de Marketing Digital con Valor Curricular + Capacitación Constante **Swing...

  • Digital Marketing Manager

    hace 4 semanas

    Desde casa, México Legal Soft Solution A tiempo completo

    **Overview**: We are looking for a motivated **Digital Marketing Specialist** to join our team on a part-time basis. This role is ideal for someone who is passionate about brand building and has a diverse skill set in digital marketing. You can start with 10 hours a week, allowing flexibility to maintain another job, with the potential for increased hours as...

  • Marketing Specialist, Investments

    hace 3 semanas

    Desde casa, México John Sawyer & Company LLC A tiempo completo

    Wall Street, New York, New York. - Investment Firm **Credit Hours** - We work with your university staff to allow for credit hours to be applied to the internship **Summary**: A team of marketing interns consisting of 20 (Highly Competitive) students from top universities all across the country. This is a once and a lifetime opportunity to join the best of...

  • Estratega de Marketing Digital

    hace 2 semanas

    Desde casa, México Global Media Review INC A tiempo completo

    **Perfil de la posición** **Nombre de la posición**: Estratega de Marketing Digital Global Media Review es una de las empresas más grandes de Latinoamérica, que trabaja con creadores en diferentes redes sociales, y actualmente nos encontramos en la búsqueda de un colaborador(a) para actué como **estratega** en la definición y el diseño de los...