Data Analyst

hace 2 semanas


Cuajimalpa, México Hogares Unión S. A de C. V A tiempo completo

Somos parte de GIM desarrollos una empresa con más de 40 años de experiência como líderes en el sector inmobiliario, en constante transformación digital y con un foco centrado en la experiência de compra de nuestros clientes que busca integrar talento con esta misma visión.

DATA ANALYST

Te consideras una persona experta en recopilar, analizar e interpretar datos para optimizar las estrategias de marketing y ventas

¿Cuáles serán tus actividades?
- Responsable de validar que los informes creados en Power BI siempre muestren la información correcta
- Recopilar y limpiar datos de diversas fuentes, incluyendo el CRM (HubSpot), sistemas de gestión de bases de datos y otras fuentes internas y externas relevantes.
- Apoyar al Data Scientist a realizar análisis exploratorio de datos para identificar patrones, tendencias y relaciones que puedan afectar las tasas de conversión.
- Colaborar con el equipo de Inteligencia para aplicar técnicas estadísticas y análisis descriptivo para generar informes y visualizaciones que resuman y presenten los resultados obtenidos.
- Monitorear KPIs clave y métricas relevantes para medir el desempeño de marketing y ventas, como la tasa de conversión, el costo por adquisición y el tiempo de ciclo de ventas.
- Realizar análisis de cohortes, análisis de embudo de ventas y segmentación de clientes para identificar oportunidades de mejora en el proceso de conversión.
- Colaborar con el equipo de marketing y ventas para evaluar y optimizar las estrategias actuales en función de los resultados obtenidos.
- Mantenerse actualizado sobre las tendencias y las mejores prácticas en análisis de datos, herramientas y técnicas de visualización.

¿Qué esperamos de ti?
- Experiência previa en análisis de datos y manipulación de bases de datos utilizando herramientas como Excel, SQL, Python, R u otras herramientas similares.
- Fuertes habilidades analíticas y capacidad para interpretar y comunicar los resultados de manera clara y concisa.
- Conocimiento de técnicas estadísticas y habilidades en la aplicación de análisis descriptivo y modelos predictivos.
- Experiência en el uso de herramientas de visualización de datos como Power BI, Tableau o herramientas similares.
- Capacidad para trabajar en equipo y colaborar con diferentes departamentos para comprender y abordar las necesidades comerciales relacionadas con las tasas de conversión.

¿Qué ofrecemos?

Una empresa en constante transformación con ambiente que favorece la creatividad, la expresión de las ideas, la innovación y puesta en marcha de diversos proyectos

Sueldo Base

Formato de trabajo Híbrido

Prestaciones básicas de ley

Entrenamiento constante y crecimiento profesional


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