Analytics Director

hace 4 semanas

Ciudad de México Jellyfish A tiempo completo

**Company Description**:

- At Jellyfish we believe that our individual differences are our greatest assets. We are passionate about empowering every employee to reach their full potential and contribute their unique perspectives to our collaborative environment. We are an equal opportunity employer and firmly believe that a diverse and inclusive workforce drives innovation and leads to better solutions. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other personal characteristics that make them who they are._

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.

Reporting to the Head of Americas Analytics, as the Country Lead for the Mexico and Colombia markets, you will lead the Mexico & Colombia Analytics team and client portfolio with a strategic focus on domestic revenue growth and act as a Center of Excellence (COE) supporting North America. This client-facing leadership role requires an analytics expert who can develop and implement comprehensive analytics solutions, manage resources, and bring high-impact results for Jellyfish and its clients. You’ll shape clients’ measurement strategies, improve Martech solutions, and enhance performance across Jellyfish’s analytics services.

**Client Strategy & Market Success**
- Guide the development of customized analytics strategies that deliver measurable ROI and align with clients' digital marketing goals in Mexico and Colombia.
- Be the primary analytics leader for clients, ensuring client relationships, and deliver data-driven insights that improve client satisfaction and growth.
- Communicate successes, challenges, and priorities with the Head of Analytics AMER and other leaders to align with Jellyfish’s vision for North America and beyond, providing data-informed insights to partners that explain the impact of analytics strategies on outcomes and revenue growth.

**Center of Excellence (COE) Support for North America**
- Be the Center of Excellence, sharing best practices, advanced analytics methodologies, and innovations with the North American team to ensure consistency in Jellyfish’s analytics approach across regions.

**Team Leadership & Development**
- Mentor and develop a team of analytics professionals, promoting a culture that values collaboration, innovation, and professional growth.
- Set clear performance expectations and provide applicable, balanced feedback to support the ongoing development of team members, promoting career progression and maintaining a positive team retention rate.

**Partnerships & Global Initiatives**
- Develop strategic relationships with global partners, including Google, and lead initiatives to enhance Jellyfish’s presence and reputation in the analytics field.
- Support global analytics initiatives by working with cross-market teams to drive consistency, scalability, and excellence across Jellyfish’s analytics offerings.
- Represent Jellyfish at important industry events, conferences and publications in Mexico, Colombia, and the wider Americas, promoting thought leadership and building new client relationships.

**Client Growth & New Business Development**
- Drive revenue growth from analytics services through client retention, upselling, and cross-selling in partnership with the growth and account teams.
- Collaborate on sales pitches and support new business initiatives to increase overall client order value and secure new clients.

**Operational Excellence & Resource Management**
- Ensure projects are delivered on time, within budget, and to Jellyfish’s quality standards by managing resources and prioritizing workloads.
- Use pacing data and project tracking to control costs and improve resource allocation, advising on best next steps for client projects.

**Create a Culture of Equity, Respect, and Psychological Safety**
- Champion an inclusive culture that values diverse perspectives, respects each team member, and creates a safe space for innovation and risk-taking by being role model ethical decision-making and fair processes in hiring, performance reviews, and all interactions with clients and team members.

**Qualifications**
- 7+ years of experience in analytics or digital marketing, with at least 5 years in a leadership role in an agency setting.
- Expertise in Google Analytics 360, Google Cloud, and Google Marketing Platform, with knowledge in how SQL, JavaScript, and data visualization tools like Looker suppor

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