Trade Shopper Marketing Manager
hace 3 meses
**Job Title**: Trade Shopper Marketing Manager - Personal Health
**Trade Shopper Marketing Manager - Personal Health - Huixquilucan, MEX**
The Trade Shopper Marketing Manager acts as our leading business partner, focusing on planning & shaping in-store activation (both off & online), leveraging brand visibility and improving our shopper experience & business results via winning at the moment of purchase. This position is responsible for all aspects of Trade Marketing, namely the creation & execution of a 12 month rolling Omni-channel activation plan built around retailer, shopper & category insights in consultation with key stakeholders.
**Your role**:
- Planning and development of shopper marketing strategy & objectives, identifying opportunities based on translation of retailer, shopper & category insights in consultation with both internal & external stakeholders.
- Own investment strategy & budget including monthly/quarterly reconciliation for core retailers.
- Leverage key retailer assets and Omni-channel capabilities and identifying future opportunities for shopper engagement & path to purchase.
- Clear discipline of measuring & monitoring against key performance indicators and return of investment.
- Have a key role in cross-functional collaboration to drive holistic approach to all planning, strategy & development.
- Drive shopper improvement projects that can deliver financial and strategic benefits to the business.
**You're** the right fit if**:
- You’ve acquired 8+ years of experience in similar roles, with strong understanding of retail environment in the different channels (department stores, online, auto-service, clubs and pharma), especially within auto-service (Walmart, Soriana and Chedraui). Planning, budget management and project management experience, other than also having led agency personnel.
- Your skills include clear and holistic communication, with strong persuasive and influencing ability. Good interpersonal relationships, ability to prioritize and be a strategic thinker, promoting effective solutions that challenge the status quo are key for being successful.
- You have near-native English oral and written communication skills, other than native Spanish skills
**About Philips**
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.
- Learn more about our business.
- Discover our rich and exciting history.
- Learn more about our purpose.
- Read more about our employee benefits.
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