Senior Latam Sponsorship Data

hace 1 semana


Tlahuac, México IPG Mediabrands A tiempo completo

Location: Mexico

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Office: Mexico City

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Agency: UM - LATAM

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Ref#: 7893

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Job Function: Data & Analytics

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Type of Contract: Regular

**LATAM Sponsorship Data & Analytics**

**Ubicación: Argentina**

**Perfil: Data experto, capaz de transformar datos en análisis que permitan accionar decisiones tanto de compra de patrocinios como de mantenimientos de los mismos para el cliente. Debe tener la capacidad de desarrollar insights y learnings a través de los datos y los números relacionados con Sponsors. Debe construir cálculos simples pero realizar análisis profundos, optimizar procesos. Debe tener una gran relación con los números y los resultados que estos pueden dar**

**Requerimentos**:
**Entender de medios y del negocio de los patrocinios, cómo funcionan, qué tipo de métricas se deben tener en cuenta, entendimiento de la relación entre costos y valor de medios. **Capacidad de realizar cálculos con diferentes métricas y variables **Capacidad de analizar diferentes métricas y variables **Capacidad analítica para resolver problemas**Alta capacidad para pensar creativa y estratégicamente, para explorar nuevas ideas a partir de los datos **Capacidad para conseguir información y completar la data necesaria para hacer los respectivos análisis**Capacidad de expresarse verbal y escrito (presentar números, análisis, ideas y caminos) **Soft Skills: Proactivo, responsable, autogestión, creativo, pensamiento crítico y pensamiento estratégico, trabajo en equipo, honesto, capacidad para levantar la mano en momentos importantes. **Capacidad de trabajar con equipos regionales (Diferentes perfiles y roles involucrados) **Desarrollo de metodologías**

**Rol / Responsabilidades**:
**Conseguir información relevante y necesaria para realizar los análisis **Realizar análisis de datos (números, métricas, costos) **Realizar conclusiones accionables con base en la solicitud **Analizar, evaluar y recomendar los mejores deals / patrocinios basados en los números **Capacidad analítica para avanzar y/o descartar patrocinios con sus respectivas razones **Desarrollar e implementar cálculos de fácil análisis e implementación **Después de la implementación de los patrocinios / deals hacer análisis periódicos de performance con base en métricas propuestas inicialmente. **Buscar optimizar métricas después de implementación **Trabajar de la mano del experto en patrocinios para entender cuáles son los deals que mejor convienen a la marca **Trabajar directamente con el equipo de Sponsorhip de MELI**

**Conocimientos**:
**Conocer de métricas de medios (Alcance, frecuencia, TRPs, CPR, CPM, engagement, Contactos Efectivos, Impactos efectivos)**Conocimiento ON (digital, métricas, medios digitales) **Conocimiento OFF (métricas, medios, valores) **Excel/Google Sheet expert**SQL **Set de herramientas Kantar Ibope media **Nice to have: Admetricks / Adquality / Comscore / Similar Web**

**Idiomas**: Español, inglés fluído (C1) / Nice to have: Portugués / Portuñol**

**Diferenciales**:
**Idiomas: Español, inglés fluído (C1) / Nice to have: Portugués / Portuñol**Experiência con datos desde el lado de eventos y proyectos**Experiência con países LATAM


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