Marketing Analyst

hace 5 meses

Guadalajara, México Ingredion Incorporated A tiempo completo

**TITLE: Marketing Analyst, **Global G2M Enablement & Design**

**LOCATION**:Mexico (ECoE)**

**REPORTS TO**:Global G2M Enablement Manager**

**Company Background**:
Ingredion is a global Fortune 500 provider of ingredient solutions that touch millions of lives, every day. With over 19,000 customers in 120 countries, we create solutions that help nourish, comfort, and delight people all over the world. We are proud to source our strength from nature. That’s why we’re growing sustainably, with an industry-leading product portfolio that includes plant-based proteins, sugar alternatives and clean and simple ingredients that deliver on changing consumer needs while protecting our planet. Although we are best known for our food ingredients, we are much more than a food business. We co-create bespoke solutions with our customers; from cosmetics and beauty, to paper and têxtiles, to pharmaceuticals, driven by relentless curiosity. We make it our business to anticipate industry trends, and to bring together the potential of people, nature and technology to make life better.

**We don’t just make ingredients. We create possibilities. Be What’s Next® with us.**

The **Marketing Analyst**, **Global G2M Enablement** & Design **will support the G2M Enablement function and provide the “go to-market” (G2M) teams with information (as in data to evaluate trends, messaging, targeting and qualification criteria), content (such as sales guides and one-pagers) and tools (like ROI calculators and solution configurators) needed to help them sell more effectively. In addition, this person will have expertise in content design to leverage the right tools/technology in creating branded assets for the G2M teams. In essence, it involves providing the sales and broader G2M team what they need to successfully engage a buyer and / or technical counterpart throughout the buyer journey. This role will be critical in translating key data, insights and messaging into materials and assets to engage customers. The person in this position will act as an integrator between marketing, sales and technical to “make buying easy.” In addition, this role will develop and drive G2M Enablement best practices across the organization.

Working in close collaboration with the Marketing Communication / Branding and Digital Communication Centers of Excellence plus Global Category Leads and regional commercial / marketing teams, this global position will develop the sales enablement tools and training needed to be successful in the market.

**As a Marketing Analyst, **your responsibilities will include**:

- Support the development and embed an updated strategy for global product launches and Go-to-Market initiatives to align with the new strategy and annual Marketing Plan
- Translate Global Marketing Plan and activation to regional G2M execution plans:

- Clarify the value propositions, the story and messaging of our product/solutions offering
- Clarify the value propositions, the story and messaging of key capabilities available to customers
- Develop cross-portfolio/category positioning as well as collateral and tools to help sellers and the G2M team win with customers
- Expertise and leadership in content design to leverage the right tools/technology in creating high-end, branded assets for the G2M teams
- Standardize content management and delivery practices throughout the sales cycle
- Ensure content is kept up to date, on brand and stored in an easy-to-use & accessible repository and the latest version is disseminated to the G2M teams in an efficient way
- Establish metrics and objectives for sales enablement and make recommendations for increasing sales (and G2M) productivity
- Assess company’s sales processes to understand and enhance the skills, knowledge, and tools required for the sales force (and G2M team) to increase velocity and conversion rates at each stage in those processes
- Utilize and leverage digital technology tools for disseminating, reporting and benchmarking

**The position **is well-suited for you if you**:

- Understand the language of sales, sales data & process, and how Marketing can add value
- Have the ability to develop sales enablement tools and supporting tactics that work in the field, leveraging design expertise and knowledge of design technology
- Possess storytelling skills, comfortable working with Marketing insights to craft compelling messages and communicate technical information in a simple, yet effective way
- Work well with multiple stakeholders across many marketing / business disciplines within regional teams
- Are able to foster strong relationships across functions and regions to help establish best practices
- Develop or leverage new analytical tools (e.g. PowerBI, AI-Co-Pilot, etc.) to accelerate data analysis and intelligence gathering, and to create efficiencies for the organization.
- Mathematical, analytical, problem-solving skills and expertise in Excel
- Have advanced ability to co

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