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Architectural Marketing Specialist
hace 2 semanas
**Role Overview**:
We are seeking a dynamic and creative Architectural Marketing Specialist to elevate our company's visibility on LinkedIn and Instagram - for the US Market.
Your role will be to bridge the gap between architectural expertise and digital marketing, leveraging our existing brand identity and strategy to position us as a leader in the production of architectural drawings and visualization services.
This position requires a unique blend of skills in graphic design, social media marketing, and a deep understanding of architecture, design, and BIM technologies.
**Responsibilities**:
- Independently develop and execute innovative marketing strategies to enhance our visibility and engagement on LinkedIn and Instagram.
- Create compelling visuals and content that showcase our architectural drawing and visualization work, aligning with our brand identity and market positioning.
- Use your understanding of BIM and architectural services to communicate our value proposition and expertise effectively across social media platforms.
- Collaborate with our team to gather insights and materials for content creation, ensuring a consistent and authentic brand voice.
- Monitor social media performance, analyzing metrics to inform and adjust strategies for optimal engagement and growth.
**Required Skills and Experience**:
- Proven experience in graphic design with a portfolio showcasing your ability to create visually appealing marketing materials.
- Strong background in digital marketing, specifically in managing and growing professional social media accounts like LinkedIn and Instagram.
- Solid understanding of architecture, design, and BIM technologies, with the ability to communicate technical concepts in an engaging and accessible manner.
- Creative and strategic thinker with the ability to develop marketing initiatives that resonate with our target audience in the architecture and design community.
- Excellent communication and collaboration skills, with the ability to work independently and generate new ideas for promoting our services.
**Application Instructions**:
Please send your resume, a short paragraph explaining your interest and fit for this role, and a portfolio of your work (including any relevant social media campaigns or content creation examples).
Highlight your experience with architectural or design projects and your approach to leveraging social media for brand visibility.
We look forward to discovering how your creativity, expertise, and passion for architecture and design can help shape the future of our company's digital presence.
**Job Types**: Permanent, Part-time
**Salary**: $150.00 - $350.00 per hour
Expected hours: 5 - 20 per week
Pregunta(s) de postulación:
- Can you describe a successful marketing campaign you've developed or contributed to that specifically targeted the architectural industry? What was the strategy behind it, and how did you measure its success?
- How do you stay updated with the latest trends and algorithms in social media marketing, especially on LinkedIn and Instagram? Can you share how adapting to these changes has improved a campaign's performance?
- Describe a project where you had to market architectural production services to a US-based audience. What approaches did you use to connect with and engage this demographic effectively?
Work Location: Remote
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