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Regional Marketing Manager, Castillo

hace 1 mes

Ciudad de México Springer Nature A tiempo completo

**CompañÃa**:Ediciones Castillo

**Ã
- rea o departamento**:Marketing

**Ubicación**:CDMX, México

**About Springer Nature Group**

**About the Brand**

**Objetivo general del puesto**: Es responsable de dirigir todas las actividades de marketing en los mercados asignados (México y Latinoamérica), impulsando todas las estrategias y ejecutando los planes desarrollados localmente y en coalición con la gerencia de Servicios Académicos. Desarrollar y ejecutar campañas 360 en todo el marketing mix. Ser la fuente clave de inteligencia de mercado para el desarrollo de productos y marcas.

**Funciones y Responsabilidades:Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â**
- Trabajar con la Dirección de Marketing para crear una estrategia de marketing y planificar las tareas necesarias para ponerla en prÃctica.
- Establecer qué recursos se necesitarÃn para realizar un proyecto y en qué plazos.
- Elaborar el plan de proyecto. Definir los estÃndares de calidad que debe tener cada entregable del proyecto.
- Determinar los presupuestos de las campañas de marketing y asegurarse de que todo el personal se ajusta a ellos.
- Mantener un conocimiento actualizado de la empresa, sus productos y su base de clientes para poner en marcha campañas de marketing eficaces.
- Priorización y distribución del trabajo de los diferentes proyectos que llevan a cabo las distintas Ãreas a cargo de la dirección de Mercadotecnia.
- Dirigir al equipo del proyecto y mantenerlo motivado.
- Realizar el seguimiento de tareas del proyecto para comprobar cualquier desvÃo de los objetivos.
- Prever y gestionar los riesgos relacionados con el proyecto.
- Interactuar con varios equipos internos ubicados a nível nacional e internacional de la editorial.
- Gestión y trabajo cercano con proveedores externos que bridan transformación de contenido y servicios que deben cumplir con el control de calidad.

**Experiência, habilidades y conocimientos**:

- Esenciales: _
- Licenciatura en Marketing, Comunicaciones, Administración
- Master en Marketing
- MÃs de 3 años en puestos como Gerencia de Mercadotecnia/producto
- Conocimiento del mercado educativo, cultural.
- Dominio del Marketing Digital
- Campañas publicitarias
- Conocimiento en medios anÃlogos y digitales
- CRM's, Excel (Avanzado), Office Suite
- Inglés Avanzado (B2-C1)
- MÃs de 5 años gestionando equipos
- Gestión de Proyectos
- Liderazgo
- Facilidad de comunicación
- Pensamiento creativo
- Gran capacidad de anÃlisis
- Enfoque a resultados y solución de problemas
- Gestión empresarial
- Excelente capacidad de planificación, organización, coordinación y control de trabajo
- Atención al detalle
- Dominio de técnicas publicitarias
- Deseables: _
- Conocimiento del mercado editorial y educativo
- Herramientas BI

At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent.Â

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