Digital Analytics Manager

hace 2 meses

Guadalajara, México Brightcove A tiempo completo

**Responsibilities**:

- **Google Analytics & GTM Management**:
- Lead the implementation, configuration, and management of Google Analytics (GA4 preferred) and Google Tag Manager (GTM).
- Ensure proper tracking of website activities, including traffic, conversion paths, user behavior, and campaign performance.
- Manage tags, triggers, and variables in GTM to capture the right data points for analysis.
- Set up custom tracking, goals, funnels, and segments in GA to monitor key performance indicators (KPIs).
- **Data Analysis & Insights**:
- Analyze website traffic, campaign performance, and user behavior to provide actionable insights.
- Create detailed reports and dashboards using Google Looker Studio (or similar tools) to visualize performance trends.
- Collaborate with marketing teams to refine strategies based on data insights and drive conversions.
- Formulate and execute A/B tests, multivariate testing, and optimization analysis to recommend improvements.
- **Reporting & Visualization**:
- Create weekly, monthly, and ad-hoc reports to track digital marketing performance.
- Partner with Marketing Analytics to provide advanced analysis of channel performance, attribution, customer journey, and ROI.
- Build and maintain dashboards for stakeholders to monitor KPIs.
- **Data Integrity & Tag Governance**:
- Ensure the integrity and accuracy of data collected from multiple digital sources.
- Conduct regular audits and troubleshoot any discrepancies in analytics tracking.
- Work with development teams to ensure proper data layer implementation and tag deployment.
- Maintain a governance structure around tag management, tracking standards, and data layer protocols.
- **Cross-Functional Collaboration**:
- Collaborate with marketing, UX, SEO, paid media, and development teams to optimize digital efforts.
- Provide technical guidance on analytics tools and tracking strategies.
- Communicate data findings and recommendations to stakeholders across the organization.

**Qualifications/Experience**

***
- **Technical Expertise**:
- Bachelor's degree in Marketing, Business, Data Science, or a related field.
- 6+ years of experience in digital analytics, specifically with Google Analytics and Google Tag Manager.
- Google Analytics and GTM certifications are a plus.
- Strong understanding of GA4, Universal Analytics, and event-based tracking.
- Proficiency in managing tags, triggers, and variables within GTM.
- Experience with tracking complex conversion paths, e-commerce, or lead generation funnels.
- Familiarity with additional tools like Google Data Studio, Tableau, Power BI, or similar data visualization platforms.
- Knowledge of HTML, JavaScript, and CSS for tag troubleshooting and implementation.
- **Analytical Skills**:
- Strong data analysis skills with experience in segmentation, cohort analysis, and attribution modeling.
- Advanced knowledge of key digital marketing channels (SEO, PPC, display, social media).
- Experience in testing and optimization methodologies (A/B testing, multivariate testing).
- **Soft Skills**:
- Excellent communication skills and the ability to explain technical concepts to non-technical stakeholders.
- Strong project management skills with the ability to handle multiple projects simultaneously.
- Highly detail-oriented with a passion for data accuracy and problem-solving.

**About Brightcove**

Brightcove is a diverse, global team of smart, passionate people who are revolutionizing the way organizations deliver video. We're hyped up about storytelling, and about helping organizations reach their audiences in bold and innovative ways. When video is done right, it can have a powerful and lasting effect. Hearts open. Minds change.

Since 2004, Brightcove has been supporting customers that are some of the largest media companies, enterprises, events, and non-profit organizations in the world. There are over 600 Brightcovers globally, each of us representing our unique talents and we have built a culture that values authenticity, individual empowerment, excellence and collaboration. This culture enables us to harness the incredible power of video and create an environment where you will want to grow, stay and thrive. Bottom line: We take our video seriously, and we take great pride in doing it as #oneteam.

**WORKING AT BRIGHTCOVE**

We strive to provide our employees with an environment where they can do their best work and be their best selves. This includes a focus on our employees' work experience, actively creating a culture where inclusion and growth are at the center, and hiring, recognizing, promoting employees who are committed to living and breathing these same ideals. We value collaboration, creativity, work/life balance, professional growth and creating an empowering space for open communication. Whether you're in one of our offices around the world or working remotely you have plenty of opportunities to meet colleagues and celebrate a variety of personal interests with organiz

  • Digital Analytics Expert

    hace 3 semanas

    Guadalajara, Jalisco, México Brightcove A tiempo completo

    About the RoleWe are seeking a skilled Digital Analytics Expert to join our team at Brightcove. In this role, you will be responsible for leading the implementation and management of digital analytics tools, including Google Analytics (GA4 preferred) and Google Tag Manager (GTM).

  • Digital Analytics Strategist

    hace 2 meses

    Guadalajara, Jalisco, México Nimble Gravity A tiempo completo

    OverviewNimble Gravity is a dynamic team of outdoor enthusiasts and experienced growth hackers. We love solving complex problems and believe the right data can drive business growth for any organization.Salary & BenefitsWe offer a competitive salary and a range of benefits, including education and wellness programs.Job Description:Digital Analytics...

  • Digital Analytics Lead

    hace 7 meses

    Guadalajara, México NTT DATA A tiempo completo

    At NTT DATA, we know that with the right people on board, anything is possible. The quality, integrity, and commitment of our employees are key factors in our company's growth, market presence and our ability to help our clients stay a step ahead of the competition. By hiring, the best people and helping them grow both professionally and personally, we...

  • Digital Marketing Manager

    hace 7 meses

    Guadalajara, México Aspiria A tiempo completo

    **Aspiria **es una empresa de servicios financieros digitales, que ayuda a incrementar el acceso a capital a los negocios de México a través de su plataforma en línea. Nosotros buscamos como hacer llegar el capital de manera sencilla y rápida a los negocios mexicanos, los cuales son el motor de la economía. Aspiria te invita a formar parte de su...

  • Digital Analytics Engineer

    hace 7 meses

    Guadalajara, México Capgemini Engineering A tiempo completo

    **At Capgemini Engineering, the world leader in engineering services, we bring together a global team of engineers, scientists, and architects to help the world’s most innovative companies unleash their potential. From autonomous cars to life-saving robots, our digital and software technology.** **Your Role** - **Create testing documentation and perform...

  • Senior Data Analytics Engineer

    hace 4 semanas

    Guadalajara, Jalisco, México Ilink Digital A tiempo completo

    About The CompanyiLink Digital is a cutting-edge IT services provider that leverages pre-created frameworks to accelerate software development and implementation of business processes for our clients. With over 60 industry-specific and horizontal solution accelerators, we can customize and enhance our offerings to meet your current business...

  • Digital Data/analytics Engineer

    hace 7 meses

    Guadalajara, México Capgemini Engineering A tiempo completo

    Capgemini Engineering is a world leader, we provide innovative and unique R&D and engineering services across all industries. Join us for a career full of opportunities, where you can make a difference. **About the role: You will collaborate in an ambitious project focused on Data Analytics for a top client in the Telecommunications indutry. **Main...

  • Digital Manager

    hace 3 meses

    Guadalajara, México FERRERO A tiempo completo

    **Job Location**: Guadalajara, Jalisco **Company Description**: Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in 55...

  • Marketing Manager

    hace 7 meses

    Guadalajara, México Aspiria A tiempo completo

    **Aspiria** es una Institución Financiera Digital que ayuda a incrementar el acceso a capital a los negocios de México a través de su plataforma en línea. Nosotros buscamos como hacer llegar el capital de manera sencilla y rápida a los negocios mexicanos, los cuales son el motor de la economía. Aspiria te invita a formar parte de su equipo de trabajo...

  • Digital Marketing Manager

    hace 7 meses

    Guadalajara, México Ediza Home A tiempo completo

    **Grupo empresarial** formado por socios estratégicos y un equipo multidisciplinario de profesionales en el giro financiero y funerario, por crecimiento estamos en **búsqueda de un(a) Digital Project Manager.** **Requisitos**: - **Profesional con **Licenciatura en Mercadotecnia o campo relevante**, experiência comprobable** **mínima de 3 años reciente...

  • Marketing Digital

    hace 6 días

    Guadalajara, México D'Peluche A tiempo completo

    IMPORTANTE EMPRESA DE PELUCHES SOLICITA Profesional responsable en construir, gestionar y administrar la comunidad online alrededor de una marca en internet, creando y manteniendo relaciones duraderas con sus clientes o cualquier usuario interesado en la marca, generando contenidos para diferentes plataformas digitales. **Requisitos**: Minimo 1 años como...

  • Marketing Digital

    hace 1 día

    Guadalajara, México D'Peluche A tiempo completo

    IMPORTANTE EMPRESA DE PELUCHES SOLICITA Profesional responsable en construir, gestionar y administrar la comunidad online alrededor de una marca en internet, creando y manteniendo relaciones duraderas con sus clientes o cualquier usuario interesado en la marca, generando contenidos para diferentes plataformas digitales. **Requisitos**: Minimo 1 años como...

  • Community Manager

    hace 1 semana

    Guadalajara, México CNI Consultores A tiempo completo

    **_Se parte de nuestro gran equipo_** **_Perfil: _** - Edad: 25 - 40 años - Escolaridad: Comunicación, Mercadología o Publicista - 3 años de experiência en: Estrategias, contenido y campañas digitales **_Brindamos: _** - Sueldo $15,000 libres - Prestaciones de ley - Vacaciones 10 días al primer año aumentando cada año - Aguinaldo 30...

  • Specialist Performance

    hace 6 días

    Guadalajara, México Digital Menta A tiempo completo

    DIGITAL MENTA, agencia TOP Digital dirigida por ExGooglers. RESPONSABILIDADES: - Eecutar y optimizar campañas digitales (Social Media, SEM, Display y video) de diversos clientes. - Analizar, monitorear y proyectar métricas de campañas publicitarias. - Gestionar procesos administrativos de configuración de campañas, mantenimiento y emisión de reportes...

  • Specialist Google Ads

    hace 3 días

    Guadalajara, México Digital Menta A tiempo completo

    DIGITAL MENTA, agencia TOP Digital dirigida por ExGooglers. RESPONSABILIDADES: - Eecutar y optimizar campañas digitales (Social Media, SEM, Display y video) de diversos clientes. - Analizar, monitorear y proyectar métricas de campañas publicitarias. - Gestionar procesos administrativos de configuración de campañas, mantenimiento y emisión de reportes...

  • Digital Project Manager

    hace 6 meses

    Guadalajara, México Alquimia Transforma A tiempo completo

    **Cualificaciones**: - Licenciatura y/o Especialidad en Marketing Digital. - Gestión de proyectos. - Experiência en implementación de estrategias digitales. - Experiência en Contenidos digitales. - Manejo de Redes sociales y E-commerce. - Métricas sobre el impacto de las campañas digitales. - Medición y optimización del rendimiento de todas las...

  • Estratega Digital

    hace 5 días

    Guadalajara, México DENTAL HEALTH & IMPLANT CENTER A tiempo completo

    Experiência comprobable Manejo de Google Ads, Google Analytics y Facebook Business Manager Desarrollo de estrategias digitales Investigación de mercado y análisis de la competencia Retargeting en facebook ads, google ads Reporte de resultados de KPIs OFRECEMOS: Lunes a viernes de 09:00 am a 07:00 pm Excelente ambiente laboral $8,000...

  • Estratega Digital

    hace 3 días

    Guadalajara, México ARIOAC A tiempo completo

    REQUISITOS CONOCIMIENTOS: - Manejo de Google Ads, Google Analytics y Facebook Business Manager - Desarrollo de estrategias digitales - Investigación de mercado y análisis de la competencia - Creación y optimización de audiencias/públicos - Retargeting en facebook ads, google ads - Manejo de pixeles de seguimiento - Reporte de resultados de...

  • Estratega de Marketing Digital

    hace 5 días

    Guadalajara, México Arioac A tiempo completo

    REQUISITOS CONOCIMIENTOS: - Manejo de Google Ads, Google Analytics y Facebook Business Manager. - Desarrollo de estrategias digitales. - Investigación de mercado y análisis de la competencia. - Creación y optimización de audiencias/públicos. - Manejo de pixeles de seguimiento. - Reporte de resultados de KPIs OFRECEMOS: $12,000 - $14,000 (según...

  • Estratega Digital

    hace 6 meses

    Guadalajara, México COSMETICA A LA MODA SA DE CV A tiempo completo

    COMERCIALIZADORA DE COSMETICOS UBICADA EN LA ZONA INDUSTRIAL DE GUADALAJARA SOLICITA ESTREGA DIGITAL: **Resumen del Puesto**: Responsable de desarrollar y ejecutar estrategias de marketing digital. Como aumentos significativos en tráfico web, conversiones, ROI, planeación de promociones, captación de clientes potenciales para mayoreo, mejora en...