Digital Data Scientist Lead

hace 3 semanas

Xoco, México GSK A tiempo completo

**Site Name**: Mexico City Torre Mitikah

**Posted Date**: Mar 19 2024

GSK views Omni-channel customer engagement strategy as a key transformation driver to help the organization become more customer focused, data-driven and ultimately more competitive/ Our Omnichannel transformation, 'Omega', puts the customer at the heart of our strategy. Imagine creating personalized experiences, empathizing with customer needs, and leveraging data for impactful interactions. It's about more than marketing
- it’s about curating thoughtful experiences for doctors.

The Digital Data Scientist Lead will support Omnichannel (OC) execution by creating a unified HCP view, developing OC campaign performance dashboards, and supporting data-driven campaigns. The person will analyze Costumer Experience (CX) metrics, HCP feedback, campaign performance, content effectiveness, etc. to drive higher Health Care Professionals (HCP) satisfaction.

**_Your Responsibilities_**: This role gives YOU the opportunity to lead key activities to progress YOUR career, the main of these are:

- Creates & manages a unified HCP view by consolidating and analyzing data from various sources to drive business decisions and improve customer engagement
- Understands customer experience management and provides relevant insights in order to deliver a meaningful and consistent CX across all touchpoints
- Leads OC analytics work including development of OC lead & lag metrics/KPIs, assessment of content, channel performance, analysis of customer behavior with streamlined reporting and tracking mechanism
- Develops and executes short and long-term measurement plans for proposed campaigns tactics, partnering with other key stakeholders as needed
- Develops statistical and predictive models to understand business impact of OC actions.
- Develops data-driven dashboards with near real-time tracking to monitor the performance of various OC initiatives, leveraging BI tools
- Analyzes CX metrics, HCP feedback, survey responses, and content effectiveness, and perform response modeling
- Partners with internal COEs to identify new approaches such as data science techniques and new data sources to power OC analytics and activation opportunities
- Develops OC analytics related best-practices and actively brings them to markets in collaboration with global and regional teams to accelerate Brand team’s capabilities to cultivate a rapid iteration of content & campaign for enhanced CX

**_
Why you?_**

**_Basic Qualifications:_** We are looking for professionals with these characteristics to achieve our goals:

- Bachelor’s degree in math, actuary, computer science, marketing, or any other related discipline.
- 3+ years of leadership experience in Analytics, and Data Science.
- Cross-Channel Analytics, Campaign Analytics & Reporting, Marketing Analytics & Customer Insights
- English level: advanced

**_
Preferred Qualifications:_**

However, if you have the following, it would be a plus:

- Data Visualization tools like Tableau, Power BI
- Programming Languages like R, Python
- CRMs like Veeva, Salesforce

**_ Why GSK? _**

Uniting science, technology and talent to get ahead of disease together GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged, and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

**Why Us?**

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Em

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