Sr. Trade Marketing Manager Dsd Ice

hace 1 semana

Colonia Bosques de las Lomas, México Unilever A tiempo completo

**Unilever **está contratando** **Ice **Cream** **DSD **CSP** Manager**

**Func**ión**:CSP (Customer Strategy Planning)

**Scope**: Local, México

**Loca**lidad**: Bosques, CDMX

**T**érminos & Condiciones**: Tiempo completo, hibrido

**¿QUIÉNES SOMOS?**

¿Quieres ser parte de una compañía que hace la diferencia alrededor del mundo? En Unilever, tenemos un propósito claro - hacer que la vida sostenible sea algo común. A través de nuestras 400 marcas que llegan a 2.5 mil millones de personas todos los días, nuestro objetivo es generar un impacto social positivo a nível mundial y local.

**PROPÓSITO DE LA POSICIÓN**

The world has changed and so has how we shop. Unilever’s focus in being the best at delivering the right Design for Channel strategies and executing brilliantly is a top priority to keep winning in the market while growing categories with our customers. In this Unilever mission, being able to deliver winning strategies with an Omnichannel approach is critical to connect and keep consistency across every touchpoint with customers and shoppers as a driver of our growth and overall success in the Traditional Trade channel & top customers like Oxxo, Fragua, 7eleven, 3B, etc.

As the DSD CSP Strategy Manager for Unilever Ice Cream, you’ll lead and shape the thinking around how to drive the growth and strategy for Ice cream category in all out of home channels such as Traditional Trade, Convenience, Drugstores and Leisure. You will be a part of the Customer Development team for Ice Cream and will help drive Omnichannel as the standard way of thinking. You’ll help lead strategy on how our brands win offline and online and support the overall team to execute this strategy with excellence.

**PRINCIPALES RESPONSABILIDADES**

**Who You Are**

**You are passionate about **Design for Channel**: You believe that delivering great strategies comes from a deep understanding of customers, shopper behaviors and outstanding execution. Omnichannel is not only transforming the way people shop and interact with our brands, but also an influential media vehicle with future path-breaking capabilities.

**You are a self-starter**: You love working with ambiguity, developing new solutions and challenging the status quo within the team. You need to get things done with agility.

**You are a teacher, a guru**: You can make the most complex things easy to understand and you thrive on training people on new techniques and tools.

**You’re a dot connector**: You seek to understand broader business goals and plans and ensure that goals/plans in their own unit/location are not in conflict. You can pull together the pieces to create a strategic plan with the customer.

You deliver results through team work: You understand that every result comes not as an individual outcome but as a group effort. You lead people, both in direct line or peers in the same direction to achieve business goals.

**You generate breakthrough ideas**: You enjoy the challenge of coming up with new ways to deliver growth

**What You’ll Do**

This person is responsible for driving the Omnichannel Customer strategy and planning of Self service store channel and Last milers in connection with our sales, finance, supply planning and marketing teams.

Primary responsibilities include, but are not limited to, the following:

- Create and execute design for channel strategy
- Data driven channel´s yearly activity planning for category growth and competitiveness
- 6P execution across channels and customers
- Competitor and customer insights analysis
- Innovation Deployment
- Active role and leadership in key business forums
- Lead the pricing and promotion setting process of key customers and channels.
- Develop new business opportunities
- Lead special projects to improving channel performance
- Upskill team potential and capabilities

**¿QUÉ NECESITAS PARA APLICAR A LA VACANTE?**

**Experiência**
- Bachelor’s Degree in marketing or related field (Master’s Degree welcomed)
- 5+ years’ experience in trade marketing, customer development or related field (experience working with traditional trade, convenience and drugstore channels is a plus)
- 1+ year of experience in Ecommerce
- 3+ year of experience managing high performing teams and talent
- Experience in DSD (direct store delivery) business model is a plus
- Advanced English

**Habilidades**
- Strong business and analytical acumen
- Ability to collaborate with and influence internal stakeholders to achieve objectives
- Must be a strategic thinker that can balance data and insights with big picture thinking
- Talent Catalyst: Developes and amplifies the power of their people
- Must demonstrate ability to leverage future trends and market insights and think creatively when building business plans and influencing the customer
- Action driven

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