Carbonell Latam Brand Manager

hace 1 mes

Tlahuac, México DEOLEO A tiempo completo

**About us**:
**We are Deoleo. The Olive Oil Company**

For centuries, our olive oil has been a staple of kitchens around the globe. Armed with knowledge and passion, we are focused on producing quality olive oil and leading our industry into a more sustainable future.

Deoleo is the world’s largest olive oil company with world leading brands such as Carbonell, Bertolli and Carapelli. Producing our oil in Spain and Italy; and distributing our brands from Australia to Alaska. We´re a multinational company with offices in many locations, headquartered in Madrid, Spain.

**Our mission **is to nurture healthier futures by **_making Mediterranean goodness available to all_**.**

**Our ambition **is to be **_the undisputed leader of the olive oil industry_**.

Without compromising traditional flavors, the company strive to offer premium-quality products in line with today’s lifestyles. All Deoleo’s brands meet and exceed the extensive, strict quality requirements of the International Olive Council (IOC), the European Union (EU). Beyond olive oil, Deoleo products include premium vinegars and the finest table olives available.

**What are we looking for?**

We are looking for and ambitious and talented profile to join our Commercial Department as **Carbonell LatAM Brand Manager**

**Role Mission (KPIs/ Dimensions)**
- Assure brand’s 3Yr Strategic Plan execution through its cascade down to annual Brand Marketing Plans development addressing brand key challenges to drive growth at key markets.
- Coordinate LatAm’s marketing strategy to assure brand’s consistency across the region leveraging on key markets’ local learnings and possible synergies among them.
- Consistently monitoring and analyzing brand’s KPIs performance to understand its development and identify additional opportunities at key markets.
- Lead and drive brand’s key initiatives with cross-functional local & Global/international teams to ensure marketing & business objectives achievement.
- Collaborate with Global and international team of Brand Coalition to share and learn best practices and generate synergies.

**KPIs**:

- Brand KPIs
- Billing and volume
- Market share

**Key Functions**:

- Develop annual marketing plans based on consumer, market and brand analysis assuring its flawless execution and consistency with brand’s positioning across key markets.
- Design and coordinate short/medium - term activation initiatives with commercial and trade marketing teams to capitalize quick wins while assuring consumer centric plans implementation and brand consistency across all consumer touch points.
- Manage and coordinate with cross-functional Global/international teams brand’s innovation projects development to deliver agreed innovation plan.
- Consistently review, analyze and evaluate internal and external data (sell in/out, Nielsen, ISCAM, category/brand info, local market trends, competitors’ activity) to identify either additional opportunities or improvement areas.
- Review, analyze and collaborate with the digital Global team advisory to continuously improve brand’s digital platform and build on brand positioning while strengthening and amplifying brand communication strategy.

**Key success factors**:
**Education**:

- Marketing, Business Administration Graduate or similar

**Experience**:

- At least 4 yrs of working experience in Marketing related roles (Brands & FMCG preferred) as Senior Assistant and/or Executive/Coordinator/Jr Manager positions.
- Proven experience on effectively executing integrated marketing communications brand plans and its KPIs performance tracking.
- Desirable previous experience in executing digital campaigns.
- Capacity to analyse at a deep level and connect data from different sources to drive actionable decisions.
- Highly effective interpersonal skills and strong communication to all organizational levels and teams.
- Ability to manage several different and complex projects at the same time.
- Nielsen/ISCAM and Kantar data management
- MS Office: P. Point and Excel Upper-Intermediate or Advanced

**Competencies**:

- Good analytical and communication skills (storytelling and presentation skills)
- Adaptative attitude and positive response towards change
- Good management of time and tasks to meet tight deadlines.
- Proactive, driven and results oriented.
- Creative thinker (out of the box thinking) with an entrepreneurial mindset and a strong can do it attitude.
- Cross-cultural awareness and open to collaborate in that kind of environments.
- Respect and inclusion culture within the team
- High commitment level & team player
- Fluent in Spanish & English (written & spoken).

**Our DEOLEO “Live Green” benefits will include**:
DEOLEO Welcome basket, with some of our key products & brands (Carbonell, Hojiblanca, and others).

DEOLEO Live Green digital tour with specific focus on bring life our end-to-end processes (from harvest to bottle).

Access to our Deoleo Learning Academy where

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